Э. Фахрутдинова - Logistics and Supply Chain Management (Логистика и управление цепями поставок)

9 . Answer the questions:

1. Who were the founders of DHL?

2. What was the primary purpose of DHL?

3. What industry did this company give birth to?

4. How big was the expansion of DHL over the world?

5. What company had the biggest quantity of shares in DHL?

6. DHL logistics services and customized solutions are various, aren’t they? Name them.

7. Why is DHL a vey successful logistics company?

8. What are the steps of each DHL project?

10 . Translate the sentences using the text “History and Background of DHL”:

1. DHL – международная компания, один из лидеров мирового рынка экспресс-доставки.

2. DHL была основана 20 сентября 1969 году как курьерская служба для перевозки почты между Сан-Франциско и Гонолулу.

3. Название компании образовано по первым буквам фамилий ее основателей.

4. DHL предлагает широкий набор решений для покупателя.

5. Эффективность процесса проектного управления является основой успеха DHL.

6. Процесс управления проектами в компании DHL включает 6 шагов: 1) инициация; 2) проектирование; 3) планирование; 4) исполнение; 5) закрытие; 6) передача.

7. К 1988 г. компания расширила сферу своей деятельности: она уже присутствовала в 170 странах.

8. В 2002 г. главным держателем акций DHL была компания Deutsche Post World Net.

9. Компания Deutsche Post World Net объединила все свои услуги по экспресс-доставке в единый бренд – DHL.

11 . Complete the sentences using prepositions in the box (See Language Notes):

1. DHL’s whole business is dependent ...... 1the vital point of timely delivery.

2. DHL owns its success ...... 2the efficiency ....... 3which the operations are carried out.

3. Not only the company but the sender and sometimes the receiver can track the goods ........ 4their information center.

4. DHL has developed a reputation ...... 5consistently developing innovative solutions that streamline operations and improve control.

5. DHL in-house teams have contributed ...... 6the solutions design of some of the world's leading brands and enabled to win key contacts.

6. DHL solutions design team offers a wide portfolio of expertise and services, ....... 7logistics network strategy, transport design, warehouse design and simulation, through ..... 8operational improvement and inventory analysis.

7. DHL’s international supply chain management solutions are focused ..... 9helping customers take increased control of international inbound supply chain to maximize the value of international and global sourcing.

8. The management of logistics is concerned ....... 10the movement and storage of materials and finished products.

12 . Retell the text “History and Background of DHL” according to the plan:

A. History and background of DHL.

B. Expansion of DHL to the continents.

C. Major shareholders of DHL.

D. Areas where DHL is the global market leader.

E. World expansion of the largest express and logistics network.

F. Basic steps in the project management of DHL.

13 . Make the dialogue: talk with a manager of “DHL” company about the services provided by the company:

Useful language: Answering the phone

Hello, Jonathan Young speaking.

Good morning, DHL.

I’d like to speak to…

One moment, please.

Could I have the sales department, please?

My name’s Marta Blanco.

Marta Blanco speaking......

I’m calling about.........

The reason I’m calling is....

Could you name the main services you are offering?

Could we meet on Monday at 10.30?

How / What about April 10h?

Is 11.15 convenient/OK?

Formal style

Dear Mr. Smith

I would like to…

I would be grateful if you could....

I look forward to hearing....

Could you give me some information about…?

I would appreciate if you can share your thoughts of…

1 . Read the following international words. Define their meanings comparing them to the meanings of the corresponding Russian words:

computer, distribution, form, international, monitoring, national, organization, passive, physical, program, radio, satellite, separation, standards, system, technology, transmission.

2 . Complete the table using suitable forms:

3 . Translate English words and phrases in column A using Russian words and phrases from column B:

4 . Read and translate the given logistics terms below:

A. Transshipmentis consolidation of shipments to one destination and reshipping from that destination.

B. Break-bulkis separation of a single consolidated bulk load into smaller individual shipments for delivery to the ultimate consignees.

C. Cross-dockingis direct flow of goods from receipt at warehouse to shipping, bypassing the storage.

D. Order pickingis selecting and assembling items from stock for shipments.

E. Tracking and tracingis monitoring and recording shipment movements from origin to destination.

F. Warehousingis receiving and storing goods.

G. Collectionis picking up goods at a named place.

(1. перевалка; 2. разбивка; 3. кросс-докинг; 4. формирование заказа; 5. обнаружение и отслеживание; 6. складирование; 7. сбор).

5 . Translate the sentences and give the English names for the noted logistics terms:

Cкоординированная по времени складская операция приема и отправки грузов клиенту без их хранения.

Мониторинг и запись передвижений груза начиная от места отправки и заканчивая пунктом назначения.

Отбор и сборка товаров в месте хранения перед отправкой груза.

Разделение груза на небольшие части и перемещение его по частям конечному получателю.

Сбор товаров в обозначенном месте.

Получение и хранение товаров.

Доставка груза через несколько точек до конечного пункта назначения.

6 . Read and translate abbreviations below:

A. DC – Distribution Center:The warehouse facility which holds inventory from manufacturing pending distribution to the appropriate stores.

B. ISO – International Standards Organization:An organization within the United Nations to which all national and other standard setting bodies (should) defer. Develops and monitors international standards, including OSI, EDIFACT, and X.400.

C. EDI – Electronic Data Interchange:Intercompany, computerto-computer transmission of business information in a standard format. "Computer-to-computer" means direct transmission from the originating application program to the receiving, or processing, application program. An EDI transmission consists only of business data, not any accompanying verbiage or free-form messages.

D. LCL – Less-Than-Carload or Less-Than-Container Load:Shipment that is less than a complete rail car load (lot shipment).

E. RFID – Radio Frequency Identification:The use of radio frequency technology including RFID tags and tag readers to identify objects. Objects may include virtually anything physical, such as equipment, pallets of stock, or even individual units of product. RFID tags can be active or passive. Active tags contain a power source and emit a signal constantly. Passive tags receive power from the radio waves sent by the scanner / reader. The inherent advantages of RFID over bar code technology are: 1) the ability to be read over longer distances, 2) the limitation of requirement for “line of sight” reads, 3) added capacity to contain information, and 4) RFID tag data can be updated/changed.

F. GPS (Global Positioning System):A system which uses satellites to precisely locate an object on earth. Used by trucking companies to locate over-the-road equipment.

7 . Give English equivalents for the phrases given below:

глобальная система позиционирования; международная организация по стандартизации; мелкая отправка; радиочастотная идентификация; распределительный центр; электронный обмен данными.

8 . Translate the article:

1. For a microchip that measures just a few millimeters across, RFID has already caused a fair degree of controversy. The radio tags – used on anything from pharmaceutical products to sea containers – have prompted campaigns by privacy groups, street demonstrations in continental Europe, and conspiracy theories a-plenty 6 6 зд. в изобилии . The latest organization to step into the controversy is the European Commission, which this month held a series of workshops 7 7 зд. семинары in Brussels as part of a consultation over the technology.

The EU expects the use of RFID tags to grow rapidly in the next few years, and believes a public discussion is necessary now about how they might be used, and how the data the tags provide might be protected. In part, the EU is responding to pressure from consumer and privacy groups, which have expressed concern that RFID tags could be used to build up huge databases of individuals’ shopping, leisure and travel habits. These databases could be exploited by unscrupulous businesses and also become a target for cybercriminals.

2. “Most business cases for RFID involve nothing that touches the consumer, but are based around back-end systems and the logistics chain. Most RFID tags will never reach the consumer but are on the pallet level,” says Jeroen Terstegge, corporate privacy officer at Philips and a moderator in the EU’s consultation.

3. European Commission officials are likely to be looking for evidence that the IT industry is taking such privacy and security considerations into account. And companies that are actively involved in RFID, including Philips, IBM and Accenture, are already working on privacy and security enhancement measures for RFID. Such measures could include limiting the range of tags – so that the reader would need to be in close proximity to the product, for example – encrypting the data on the tag, and providing consumers with the option to wipe the RFID chip once they have bought an item.