Джереми Хейманс - Новая власть. Какие силы управляют миром – и как заставить их работать на вас

62. ‘Nones’ on the Rise: One-in-Five Adults Have No Religious Affiliation,” Pew Research Center , 2012.

63. Airbnb, “About Us,” July 2017. www.airbnb.com.

64. “The Footprint Chronicles,” July 2017. www.patagonia.com/footprint.

65. Zainab Mahmood, “Guardian Creates Chief Customer Officer Role as It Claims 230,000 Paying Members,” Press Gazette (UK) , June 19, 2017.

66. David Bond, “Guardian Relies on Readers’ Support to Stave Off Crisis,” Financial Times , May 13, 2017.

67. Emma Howard and Damian Carrington, “Everything You Wanted to Ask About the Guardian ’s Climate Change Campaign,” The Guardian, March 16, 2015; “The Counted,” The Guardian , July 2017. www.theguardian.com.

68. “Neck and Nominate,” YouTube video, 1:22, posted by “Will Green,” November 29, 2012, www.youtube.com.

69. “24 HR cold water challenge,” YouTube video, 2:34, posted by “Jessica Lagle,” March 8, 2014, www.youtube.com.

70. “Jennifer Begley’s Coldwater Challenge Lexington Fire Department for Joe,” YouTube video, 1:32, posted by “Jennifer Begley,” May 31, 2014, www.youtube.com.

71. Lexington Fire Department, “Firefighters, News Anchors, Mayor Accept Cold Water Challenge Supporting Fellow Fireman,” KYForward , June 3, 2014.

72. “CK Ice Bucket Challenge,” YouTube video, 0:25, posted by “Chris Kennedy,” July 15, 2014, www.youtube.com.

73. Pete Frates’s Facebook page, July 31, 2014, www.facebook.com.

74. Alex Finnis, “Pensioner, 102, Celebrates Becoming Britain’s Oldest Ice ‘Bucketeer’ with a Glass of Whisky,” Daily Mail , August 26, 2014.

75. ALS Association, Annual Report 2014: Finding Connections, Finding a Cure , 2014. www.alsa.org.

76. Там же.

77. Chip and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die (New York: Random House, 2007).

78. Там же, с. 16–18.

79. Arpita Aneja, “Rice, Not Ice: India’s Answer to the Ice Bucket Challenge,” Time , August 26, 2014.

80. “Pstew’s Ice Bucket Challenge,” YouTube video, 0:56, posted by “Sunny Ozell,” August 22, 2014, www.youtube.com.

81. Ashly Perez, “What City Should You Actually Live In?,” BuzzFeed, January 16, 2014.

82. Cates Holderness, “What Colors Are This Dress?,” BuzzFeed, February 25, 2015.

83. Caroline Kee, “17 Times Double-Jointed People Took It Way Too Far,” BuzzFeed, August 22, 2015.

84. Chris Rodley, “100 Most Australian Words of All Time,” BuzzFeed, June 15, 2015.

85. BuzzFeed Tasty Facebook page, July 2017, www.facebook.com.

86. Chris Matthews, “Here’s Why Buzzfeed Could Be Worth $1.5 Billion,” Fortune , July 31, 2015; “The Most Innovative Companies of 2017,” Fast Company , February 2017; Noah Robinschon, “How BuzzFeed’s Jonah Peretti Is Building a 100-Year Media Company,” Fast Company , February 16, 2016.

87. Ben Smith, “Why BuzzFeed Doesn’t Do Clickbait,” BuzzFeed, November 6, 2014.

88. “How Y’all, Youse and You Guys Talk,” New York Times , December 21, 2013.

89. Abhinn Shreshtha, “You Cannot Charge for Vanilla Content,” Exchange 4 Media , March 8, 2017.

90. Dave Stopera, “If None of These Pictures Make You Say ‘What the Fuck,’ Nothing Will,” BuzzFeed, May 7, 2017.

91. “Let Them Wed,” The Economist , January 4, 1996.

92. Inga Kiderra, “Facebook Boosts Voter Turnout,” UC San Diego News Center, September 12, 2012.

93. Zoe Corbyn, “Facebook Experiment Boosts US Voter Turnout,” Nature , September 12, 2012. Приводимые далее цитаты, касающиеся эксперимента, и его результаты также взяты из этого источника.

94. Алекс «Сэнди» Пентленд в беседе с авторами, 14 августа 2015 года.

95. Jack Krawczyk and Jon Steinberg, “How Content Is Really Shared: Close Friends, Not ‘Influencers,’” Advertising Age , March 7, 2012.

96. Humans of New York, July 2017. www.humansofnewyork.com.

97. Humans of New York’s Facebook page, April 26, 2017, and May 1, 2017, www.facebook.com/humansofnewyork.

98. Там же (по состоянию на июль 2017 года).

99. Sophia Rocher, “Paypal Smashes World Record for Most Money Raised Online for Charity in 24 Hours with $45.8M Campaign,” Guinness World Records News , January 13, 2016. www.guinnessworldrecords.com.

100. Micah Sifry, “The Most Successful Civic Tech Culture Hack of the Decade?,” Medium, December 4, 2015.

101. University of Michigan, “Giving Blueday Impact,” December 2016. www.givingblueday.org.

102. Dress for Success, “Dress for Success Turns #GivingTuesday Into #GivingShoesDay,” October 30, 2015. www.dressforsuccess.org.

103. GivingZooDay, July 2017. www.givingzooday.org.

104. Madeline Turner, “How Baltimore Became the Most Generous City in America on Giving Tuesday,” npENGA GE (blog), November 4, 2015. www.npengage.com.

105. Doa Sorocaba, July 2017. www.doasorocaba.com.br.

106. См., напр.: UnDiaParaDarAR, July 2017. www.undiaparadar.org.ar.

107. GivingWeek, July 2017. www.givingweek.sg.

108. July 2017. www.givingtuesday.ru.

109. Lauren Johnson, “Taco Bell’s Cinco de Mayo Snapchat Lens Was Viewed 224 Million Times,” Adweek , May 11, 2016.

110. Там же.

111. Muscular Dystrophy Association, “MDA Telethon Ends Historic Run, Urgent Fight for Families Continues,” May 1, 2015. www.mda.org.

112. Amy Nordrum, “Ice Bucket Challenge 2015: Can the ALS Association Turn Last Year’s Viral Phenomenon into an Annual Fundraiser?,” International Business Times , August 26, 2015.

113. Khaleda Rahman and Victoria Allen, “The Private School Jihadist,” Daily Mail , September 2, 2014.

114. James Cook, “Glasgow ‘Jihadist’ Aqsa Mahmood Denies Recruiting London Girls,” BBC News , March 16, 2016.

115. Lizzie Dearden, “Isis ‘Jihadi Brides’ Trying to Radicalise Girls and Encourage UK Terror Attacks Online as They Remain Trapped in Syria,” The Independent , August 13, 2016.

116. National Post Staff, “Inside the Life of a 20-Year-Old Scottish Woman Who Ran Away to Become a Hardline Supporter of ISIS,” National Post , September 4, 2014

117. Lauren Crooks, “Scots Jihadi Bride Uses Secret Online Message Service to Recruit Fighters for Islamic State,” Daily Record , February 8, 2015.

118. Ashley Fantz and Atika Shubert, “From Scottish Teen to ISIS Bride and Recruiter: The Aqsa Mahmood Story,” CNN , February 24, 2015.

119. Rukmini Callimachi, “A News Agency with Scoops Directly from ISIS, and a Veneer of Objectivity,” New York Times , January 14, 2016.

120. Colin Lecher, “ISIS Is Waging a Terrifying Web Propaganda War,” The Verge , June 23, 2014.

121. Patrick Kingsley, “Who Is Behind Isis’s Terrifying Online Propaganda Operation?,” The Guardian , June 23, 2014.

122. Там же.

123. Steve Rose, “The Isis Propaganda War: A Hi-Tech Media Jihad,” The Guardian , October 7, 2014.

124. Rita Katz, “The State Department’s Twitter War with ISIS Is Embarrassing,” Time , September 16, 2014.

125. Adam Edelman, “State Department’s ‘Embarrassing’ ‘Think Again Turn Away’ Twitter Campaign Could Actually Legitimize Terrorists: Expert,” NY Daily News , September 14, 2016.

126. Rita Katz, “The State Department’s Twitter War with ISIS Is Embarrassing,” Time , September 16, 2014.

127. Там же.

128. U. S. Government Committee on Oversight and Government Reform, “Radicalization: Social Media and the Rise of Terrorism: Hearing Before the Subcommittee on National Security of the Committee on Oversight and Government Reform,” U. S. Government Publishing Office, October 28, 2015, 11.

129. Там же.

130. EdVenture Partners, “Peer to Peer,” July 2017. www.edventurepartners.com.

131. U. S. State Department’s Bureau of Educational and Cultural Affairs, “FATE: From Apathy to Empathy — P2P #Challenge Extremism,” March 4, 2016. www.eca.state.gov.

132. Embassy of Finland, “Finnish Team Wins U. S. Competition on Fighting Extremism,” February 10, 2016. www.fnland.org.

133. “Snapchat: UNGA LGBT Core Group Event and P2P Extremism Challenge,” YouTube video, 3:33, posted by “U. S. Department of State,” September 22, 2016, www.youtube.com.

134. EdVenture Partners, “Peer to Peer Challenging Extremism — Spring 2016 Awards,” July 27, 2016. www.edventurepartners.com.

135. “The Redirect Method,” July 2017. www.redirectmethod.com.

136. Roisin O’Connor, “Kendall Jenner and Pepsi Face Backlash over Advert Showing Model Giving Can to Police Officer Mid-Protest,” The Independent, April 5, 2017.

137. Madison Malone Kircher, “Pepsi’s Kendall Jenner Ad Sparks Mass Mobilization of Mean, Funny Tweets,” New York magazine, April 5, 2017.

138. GetUp! Action for Australia, July 2017. www.getup.org.au.

139. “Get Up!,” YouTube video, 0:46, posted by “GetUp! Australia,” August 1, 2011, www.youtube.com.

140. Там же.

141. GetUp! Australia, “GetUp Achievements,” July 2017. www.getup.org.au.

142. Mark Bannerman, “Website Hopes to Spark Political Interest,” Australian Broadcasting Corporation , August 4, 2005.

143. Paul Bibby, “Finally, Howard Admits McKew Has It,” Sydney Morning Herald , December 12, 2007.

144. GetUp! Australia, “GetUp Achievements.”

145. GetUp! Australia, “Powering GetUp,” July 2017. www.getup.org.au.

146. Kathy Marks, “Exclamation Politics: GetUp!,” The Monthly , October 2010.

147. Nick Cater, “Incoherent Get Up! Just Goes Along for a Disruptive Ride,” The Australian , May 23, 2017.

148. “About Etsy,” July 2017. www.etsy.com.

149. Max Chafkin, “Can Rob Kalin Scale Etsy?,” Inc. , April 2011.

150. LiveJournal, July 2017. www.livejournal.com.

151. Morgan Brown, “Etsy: [Ideas Inside] The Story of Etsy’s Crafty Growth to IPO and a $2 Billion Valuation,” Growth-Hackers , 2015.

152. Там же.

153. GetUp!, “About Us,” July 2017. www.getup.org.au.

154. Дуглас Аткин в письме авторам, 3 ноября 2017 года.

155. Joe Berkowitz, “This Tumblr Shows Everything Airbnb’s New Logo Looks Like in Addition to a Vagina,” Fast Company , July 21, 2014.

156. Austin Carr, “Airbnb Unveils a Major Rebranding Effort That Paves the Way for Sharing More Than Homes,” Fast Company , July 16, 2014.

157. M. B. Brewer, “The Social Self: On Being the Same and Different at the Same Time,” Personality and Social Psychology Bulletin 17 (1991): 475–482.

158. Brian Chesky, “Belong Anywhere,” Airbnb blog, July 2017. www.airbnb.com.

159. “About,” July 2017. www.hilton.com.

160. Чак Гейтс в интервью авторам, июнь 2017 года.

161. National Guild, “92nd Street Y Named a 2016 Most Innovative Company,” National Guild , February 22, 2016; “92nd Street Y Receives $15 Million for Innovation and Social Impact,” Philanthropy News Digest , May 27, 2016.