Сергей Кузнецов - Speak and Write like The Economist: Говори и пиши как The Eсonomist

Тут можно читать онлайн Сергей Кузнецов - Speak and Write like The Economist: Говори и пиши как The Eсonomist - бесплатно ознакомительный отрывок. Жанр: foreign_language, год 2018. Здесь Вы можете читать ознакомительный отрывок из книги онлайн без регистрации и SMS на сайте лучшей интернет библиотеки ЛибКинг или прочесть краткое содержание (суть), предисловие и аннотацию. Так же сможете купить и скачать торрент в электронном формате fb2, найти и слушать аудиокнигу на русском языке или узнать сколько частей в серии и всего страниц в публикации. Читателям доступно смотреть обложку, картинки, описание и отзывы (комментарии) о произведении.
  • Название:
    Speak and Write like The Economist: Говори и пиши как The Eсonomist
  • Автор:
  • Жанр:
  • Издательство:
    неизвестно
  • Год:
    2018
  • Город:
    Москва
  • ISBN:
    978-5-9614-5100-9
  • Рейтинг:
    4/5. Голосов: 11
  • Избранное:
    Добавить в избранное
  • Отзывы:
  • Ваша оценка:
    • 80
    • 1
    • 2
    • 3
    • 4
    • 5

Сергей Кузнецов - Speak and Write like The Economist: Говори и пиши как The Eсonomist краткое содержание

Speak and Write like The Economist: Говори и пиши как The Eсonomist - описание и краткое содержание, автор Сергей Кузнецов, читайте бесплатно онлайн на сайте электронной библиотеки LibKing.Ru
В этой книге собраны лучшие образцы утонченного английского языка, которые позволят читателю блеснуть полученными знаниями в самом высокообразованном обществе. Автор предлагает результаты десятилетней кропотливой работы с наиболее авторитетным деловым еженедельником на английском языке – журналом The Economist.
Полезная и увлекательная книга предназначена для тех, кто готов оставить рутину, уделить время тонкостям живого языка и неожиданно для себя и окружающих начать думать, говорить и писать как The Economist.
2-е издание, дополненное и переработанное.

Speak and Write like The Economist: Говори и пиши как The Eсonomist - читать онлайн бесплатно ознакомительный отрывок

Speak and Write like The Economist: Говори и пиши как The Eсonomist - читать книгу онлайн бесплатно (ознакомительный отрывок), автор Сергей Кузнецов
Тёмная тема
Сбросить

Интервал:

Закладка:

Сделать

Cyprus never misses an opportunity to miss an opportunity.

In Ghana the funereal send-off is as important as the life itself. But the costs, borne by extended families, can be punitive. Some 45 % live on less than $1 a day, 79 % on less than $2. Yet funerals tend to cost between $2,000 and $3,500. "Money measures the quality of the funeral and the family," says Sjaak van der Geest, an anthropologist. The more cash spent, the higher the reputation of the deceased and the family. Mr Okai died in hospital, then spent almost three months in the morgue, at a cost of $521: the longer your body is in the fridge, the more prestigious. The Ga king, recently buried in Accra, was on ice for 18 months; the Dagbon king, in northern Ghana, for a record four years.

Nobody knows how many homeless there are in Paris.

US Treasury Secretary Geithner's life in the trenches has produced its own vocabulary. Serious decisions are "consequential", good ideas are "cool", better ideas are "compelling" and the best ideas are at "the optimal frontier". During a crisis "plan beats no plan", jury-rigged measures in the face of unavoidable disaster are "foam on the runway", and bad outcomes are "dark". Managing public perceptions is called "theatre". "Fuck" also holds a prominent place in the Geithner lexicon, usually as an adjective, not a verb, as in "I have no fucking idea."

China's epic industrial boom will not be repeated; the days of making billions by shipping iron ore from Goa to Guangdong are over.

You have a decent job and work hard. You keep your nose clean, respect authority and have never joined a protest march. Suddenly you have the bad luck to face a cruel and seemingly impossible choice. Your superiors tell you to do something outrageous or unacceptable. Do you obey or, at grave personal cost, refuse?

China makes things you can drop on your foot. America merely designs, brands and peddles them.

As Fred Hirsch argued in his 1977 book, "The Social Limits to Growth", many good things in life are "positional". You can enjoy them only if others don't. Sometimes, a quick car, fine suit or attractive house is not enough. One must have the fastest car, finest suit or priciest house.

Consumers cannot compare what is legally produced in California with what is legally produced in Colorado – to say nothing of what is illegally sold in New York's Washington Square Park.

Ekhart, Indiana, is the RV capital of the world.

Until recently, Carrefour's supermarkets in France were run along Napoleonic lines. Strict orders emanated from its headquarters in Paris. Every store sold a similar range of products. If selling groceries were like marching an army over the Alps, this strategy would have worked brilliantly. But it isn't, and it didn't. At the big Carrefour in Monacoout went the racks of cheap luggage, of the sort chic locals would be embarrassed to see their servants carrying.

Mr Abe promised that Japan would enter trade negotiations to join the American-led Trans-Pacific Partnership (TPP) – though he offered no promise to eliminate tariffs of up to 777.7 % on rice.

Big pickups are seen in the car industry as a leading indicator: rising sales point to Americans starting to build kitchens, fix roofs and hire contractors.

Family history has large effects that persist for much greater spans of time. Fathers matter, but so do grandfathers and great-grandfathers. Indeed, it may take as long as 300–500 years for high- and low-status families to produce descendants with equal chances of being in various parts of the income spectrum.

Some 3m wrecks pepper the ocean floors, according to the UN (though few contain riches). Finding them involves lengthy research and lucky breaks. Recovery can take months of work by specialist crews. Of 52 annual reports filed by publicly listed shipwreck-recovery firms since 1996, only five show a net profit.

Acquisitions can also be a form of financial engineering. This was a favourite game of the conglomerates of the 1970s and 1980s. A company with highly rated shares would bid for a group with poorly rated equity. Say Acme has 100m shares, earnings of $10m (earnings per share of 10 cents) and a share price of $2 (a price-earnings ratio of 20). Grotco has the same earnings and number of shares but its share price is just $1 (a p/e of 10). If Acme makes an all-share bid valuing Grotco at $1.20, it will need to issue 60m new shares. The combined group will have $20m of earnings, 160m shares and earnings per share of 12.5 cents. With the help of nothing more than maths, Acme's earnings per share will have jumped by 25 %. Merger booms usually peak with the kind of deal that resembles a Las Vegas wedding after an alcohol-fuelled night: both parties regret it in the morning.

Chairman Mao, as ever, had said it best: imagine the ping-pong ball as the head of your capitalist opponent, and each shot a point for the motherland.

Overall, the number without homes in the US is staggering. The number of homeless veterans of the Vietnam war is greater than the number who died in it. On any given night in America more than 640,000 men, women and children are forced to seek shelter, live in their cars, or sleep on the streets. Last year nearly 1.6m people used an emergency shelter.

A Polish Jew in an Episcopal graveyard in a largely Dominican neighbourhood. What could be more New York?

Obama sold Chrysler to Italians who are going to build Jeeps in China.

The average Swiss watch costs $685. A Chinese one costs around $2 and tells the time just as well (see chart). So how on earth, a Martian might ask, can the Swiss watch industry survive? Yet it does. Few can match the precision of a Nivarox ("Nicht variabel oxydfest" (G.) or "Non-Variable Non-Oxidizing") balance spring.

The euro needs French reform, German extravagance and Italian political maturity.

In happier days before the euro crisis, one government in Lisbon rebranded the Algarve as the Allgarve, hoping to appeal to English-speaking tourists. Now a Portuguese wit suggests rebranding the whole country as Poortugal.

The cult of the insider in Japan is rooted in its paddy fields, some scholars argue. To cultivate wet rice, villagers need to work together, sharing land, labour, water and gossip. Anyone not in the group is out of the loop. There is something of the rice paddy about Japan's capital markets, too.

"LVMH is like a mini Germany," boasts an insider. Like that country's Mittelstand, it has built a reputation for craftsmanship and quality that people are happy to pay extra for. The difference is, the Mittelstand makes unsexy things such as machine tools and shaving brushes, whereas LVMH makes champagne, handbags and other objects of desire.

The 1912 games were the last one where gold medals were made entirely of gold. Now they consist mainly of silver with a thin coat of gold. Winners in London are advised not to bite too hard on their medals, as they will have a gold content of only about 1.5 %.

Kurt Vonnegut wrote that: "In every big transaction, there is a magic moment during which a man has surrendered a treasure, and during which the man who is due to receive it has not yet done so. An alert lawyer will make the moment his own, possessing the treasure for a magic microsecond, taking a little of it, passing it on." Like so many novelists, he was talking bosh. No alert lawyer takes only "a little".

When asked why he robbed banks, Willie Sutton, a prolific bank robber (pictured, after he retired), is said to have replied: "Because that's where the money is." Sutton reportedly pinched $2m during a lifetime of crime.

The phenomenon has been described as the Wimbledon effect: Britain provides the beautiful arena where foreign champions come and beat the hell out of British players. The annual Oxford-Cambridge Boat Race is much the same: a slugfest between predominantly non-British mercenaries.

The real money is where the pain is.

The human animal is a beast that must die. If he's got money, he buys and buys and buys everything he can, in the crazy hope one of those thing.

"Corruption is rampant at high levels, and at low levels," said an FBI agent, before adding: "and all levels in between".

Foreign remittances continue to grow. In all, 250m migrant workers will send home $500 billion this year – up from $410 billion in 2012. At their destination savings often end up under the mattress – rather than channelled into microfinance schemes, for instance, as many development experts have long hoped. The marriage between remittances and microfinance has not happened yet.

"Republican gluttons of privilege" who had "stuck a pitchfork in the farmer's back".

He spent his entire career within the DeBeers stable.

It takes pride in sticking to its companies through thick and thin.

The distinction between being a successful tycoon and being an enemy of the people has been blurred.

Marriott likes to buy to the sound of cannons and sell to the sound of violins.

40 % of Missourians would oppose a new tax even if it was being used "to construct the landing pad for the second coming of Christ".

Once upon a time the overstressed executive bellowing orders into a telephone, cancelling meetings, staying late at the office and dying of a heart attack was a stereotype of modernity. Cardiac arrest – and, indeed, early death from any cause – is the prerogative of underlings. The best medicine, then, is promotion. Prosper, and live long.

Narcissism index indicators of CEO: prominence of the boss's photo in the annual report, company press releases. Length of his Who is Who entry, frequency of his use of the first singular interviews, ratios of cash compensation to second-highest paid exec.

Of course, successfully picking the leader of a big public company has always been tricky, because the job requires at least two quite different skills. Like the fox, a chief executive must know lots of little things, must manage successfully the key day-to-day aspects of the business. But like the hedgehog, he must also know one big thing: every three or four years, he will have to take a substantial strategic decision, which may mortally wound the business, if he gets it wrong. Plenty of giants, such as Cable & Wireless and AT&T, have had leaders who passed the fox test but failed the hedgehog one.

The Chinese dragon's coils encircling the world are getting tighter by the day.

In business, as in photography, it pays to stay focused.

The number of people in the United States living in poverty increased last year to 39.8 million – the highest percentage of the population in 11 years, the Census Bureau said Thursday. The number equals 13.2 percent of the country's population and is 2.5 million more than were living in poverty in 2007, which is defined by the agency as a person making less than $10,991 or a family of four making less than $22,025.

This new elite is not just a breed apart. It lives apart, in bubbles such as Manhattan south of 96th Street (where the proportion of adults with college degrees rose from 16 % in 1960 to 60 % in 2000) and a small number of "SuperZips", neighbourhoods where wealth and educational attainment are highly concentrated. These neighbourhoods are whiter and more Asian than the rest of America. They have less crime and more stable families. They are not, pace Mr Gingrich, necessarily "liberal": plenty of SuperZips voted Republican in 2004. But they are indeed out of touch.

The have-a-nice-day stuff of Walmart in Germany went down like a lead Zeppelin with employees and shoppers alike.

Hopkins was the most flamboyant advertising genius of the early 20th century – the man who convinced millions of women to buy Palmolive soap on the basis that Cleopatra had washed with it, and got the world talking about puffed wheat with the claim that it was "shot from guns" until the grains puffed to eight times their normal size.

Читать дальше
Тёмная тема
Сбросить

Интервал:

Закладка:

Сделать


Сергей Кузнецов читать все книги автора по порядку

Сергей Кузнецов - все книги автора в одном месте читать по порядку полные версии на сайте онлайн библиотеки LibKing.




Speak and Write like The Economist: Говори и пиши как The Eсonomist отзывы


Отзывы читателей о книге Speak and Write like The Economist: Говори и пиши как The Eсonomist, автор: Сергей Кузнецов. Читайте комментарии и мнения людей о произведении.


Понравилась книга? Поделитесь впечатлениями - оставьте Ваш отзыв или расскажите друзьям

Напишите свой комментарий
x