Джордж Бим - Стив Джобс. От первого лица

Настойчивость

Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:

http://americanhistory.si.edu/collections/comphist/sj1.html

PIXAR

…Pixar собрала самые выдающиеся таланты…

Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:

http:// americanhistory.si.edu/collections/comphist/sj1.html

…Мы полагаем, что …

Brent Schlender, Jane Furth. Steve Jobs’ Amazing Movie Adventure Disney is Betting on Computerdom’s Ex-Boy Wonder to Delivery This Year’s Animated Christmas Blockbuster. Can He Do for Hollywood what He Did for Silicon Valley?// CNNMoney/Fortune. 1995.September 18. URL: http://money.cnn.com/magazines/fortune/fortune_archive/1995/09/18/206099/index.htm

Люди компании PIXAR

Schlender Brent. The Three Faces of Steve. In this Exclusive, Personal Conversation, Apple’s CEO Reflects on the Turnaround, And how a Wunderkind Become an Old Pro // CNNMoney/Fortune. 1998. November 9. URL:

http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250880/

Телефонная порнография на платформе Android

Apple Media Event for iPhone 4.0 Software. Cupertino, Ca. 2010. April 8.

Гордость своим творением

Hertzfeld Andy. Signing Party // Folklore.org. 1982. February. URL: http://www.folklore.org/StoryView.py?project=Macintosh&story=Signing_Party.txt&topic=Apple%20Spirit&sortOrder=Sort%20by%20Date

Из 47 подписей, стоящих на внутренней части корпуса компьютера, только одна находится внизу – Cтивa Джобса.

Приоритеты и их расстановка

Lohr Steve. Creating Jobs: Apple’s Founder Goes Home Again // New York Times Magazine. 1997. January 12. URL:

http://partners.nytimes.com/library/cyber/week/011897jobs.html?scp=1&sq=steve%20jobs%20apple’s%20founder%20goes%20home%20again&st=cse

Деятельность как процесс

Voice of the Innovators: The Seed of Apple’s Innovation // Bloomberg Businessweek. 2004. October 12. URL: http://www.businessweek.com/bwdaily/dnflash/oct2004/nf20041012_4018_db083.htm

Продукт

Burrows Peter, Grover Ronald, Green Heather. Steve Jobs’ Magic Kingdom: How Apple’s Demanding Visionary Will Shake up Disney and the World of Entertainment // Bloomberg Businessweek. 2006. February 6. URL: http://www.businessweek.com/magazine/content/06_06/b3970001.htm

Креативный продукт

Goldman Jim. Interview Transcript: Steve Jobs // CNBC.com. 2007. September 5. URL:

http://www.cnbc.com/id/20610975/Interview_Transcript_Steve_Jobs

Дизайн изделия

Schlender Brent, Chen Christine Y. Steve Jobs’ Apple Gets Way Cooler. // CNNMoney/Fortune. 2000. January 24. URL:

http://money.cnn.com/magazines/fortune/fortune_archive/2000/01/24/272281/index.htm

Продукт и воображение

Morris Betsy. Steve Jobs Speaks Out // CNNMoney/Fortune. 2008. February. URL:

http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/2.html

Инновационный продукт

The Steve Jobs Way: A Relentless Pursuit of Perfection // CNN.com. 2004. April 23. URL:

http://edition.cnn.com/2004/WORLD/americas/04/16/jobs/

Продукт и интеграция

…Наша компания соединяет …

Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:

http://americanhistory.si.edu/collections/comphist/sj1.html

…Компанию Apple отличает …

Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 1994. № 684. June 16. URL:

http://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-20110117

…Apple наиболее креативная из технологических компаний…

Burrows Peter, Grover Ronald, Lowry Tom. Show Time! // Bloomberg Businessweek. 2004. February 2. URL:

http://www.businessweek.com/magazine/content/04_05/b3868001_mz001.htm

…Одна компания пишет программы…

Grossman Lev. How Apple Does It // Time. 2005. October 16. URL: http://www.time.com/time/magazine/article/0,9171,1118384-1,00.html

Коммерческая тайна

Tapper Jake. Interview with Apple CEO Steve Jobs // ABCNews.com podcast transcript. 2005. June 29. URL:

http://abcnews.go.com/Technology/story?id=892335&page=2

Продукт и его репутация

Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.

Делим прибыль, а не выдаем авансы

Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 2003. December 3.

Качество

…Мы просто хотели сделать …

Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.

…Качество куда важнее количества …

Burrows Peter, Grover Ronald, Green Heather. Steve Jobs’ Magic Kingdom: How Apple’s Demanding Visionary Will Shake up Disney and the World of Entertainment // Bloomberg Businessweek. 2006. February 6. URL:

http://www.businessweek.com/magazine/content/06_06/b3970001.htm

Расположение магазина

Useem Jerry. Apple: America’s Best Retailer // CNNMoney/ Fortune. 2007. March 8. URL:

http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402321/

Надежность

Произносится во время презентаций, используется применительно к любому продукту компании Apple.

Повторный успех

Paik Karen. To Infinity and Beyond! The Story of Pixar Animation Studios. San Francisco: Chronicle Books, 2007.

Опасность провала

Schlender Brent. The Three Faces of Steve. In this Exclusive, Personal Conversation, Apple’s CEO Reflects on the Turnaround, And how a Wunderkind Become an Old Pro // CNNMoney/Fortune. 1998. November 9. URL:

http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250880/

Общее видение

Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:

http://americanhistory.si.edu/collections/comphist/sj1.html

Простота

…Техника становится все более сложной…

Walker Rob. The Guts of a New Machine // New York Times Magazine. 2003. November 30. URL:

http://www.nytimes.com/2003/11/30/magazine/30IPOD.html?pagewanted=all

…Все, что нам нужно…

Apple Keynote Address. Seybold Seminars. New York. 1998. March.

…Если выйти на улицу и спросить …

…У компании Apple есть одно врожденное достоинство…

Johnson Bobbie. The Coolest Player in Town // Guardian. 2005. September 22. URL:

http://www.guardian.co.uk/technology/2005/sep/22/stevejobs.guardianweeklytechnologysection

Lim Sonny. The Steve Jobs Interview. Macworld Expo. Tokyo. 1999. March 13. URL:

http://www.advergence.com/newspage/1999/19990314_stevejobs.cna.shtml

…Мы пересмотрели планы выпуска…

Apple Keynote Address. Macworld Expo. 1998. January 6.

…Людям действительно нужны мобильные устройства…

Graham Jefferson. Q&A: Apple’s Steve Jobs and AT&T’s Randall Stephenson // USA Today: Technology. 2007. July 28.

Слоган для первого поколения портативных медиапроигрывателей iPod

Apple Advertisement. 2001. October 31.

Программное обеспечение

…Билл Гейтс …

Swisher Kara, Mossberg Walt. An interview with Bill Gates and Steve Jobs. D5 Conference: All Things Digital. Carlsbad, CA. 2007. May 30. URL:

http://allthingsd.com/20071224/best-of-2007-video-d5-interview-with-bill-gates-and-steve-jobs/?refcat=d5

…Если задаться поиском причин …

Swisher Kara, Mossberg Walt. An interview with Bill Gates and Steve Jobs. D5 Conference: All Things Digital. Carlsbad, CA. 2007. May 30. URL:

http://allthingsd.com/20071224/best-of-2007-video-d5-interview-with-bill-gates-and-steve-jobs/?refcat=d5

…Теперь ваша видеокамера…

Jobs Steve. Keynote Speech. Mac World. Moscone Convention Center. San Francisco. 2001. January 9.

Душа новой машины

Apple Worldwide Developers Conference. Moscone Convention Center. San Francisco. 2011. June 6-10. URL:

http://www.youtube.com/watch?v=3lsMFzxtSZ8

Опасность застоя

Linzmayer Owen W. Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company. San Francisco: No Starch Press, 2004.

Ненавязчивость

Kahney Leander. Inside Steve’s Brain. New York: Penguin Group, 2009.

Опцион на акции

Schlender Brent. The Three Faces of Steve. In this Exclusive, Personal Conversation, Apple’s CEO Reflects on the Turnaround, And how a Wunderkind Become an Old Pro // CNNMoney/Fortune. 1998. November 9. URL:

http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250880/

Важность сценария

Paik Karen. To Infinity and Beyond! The Story of Pixar Animation Studios. San Francisco: Chronicle Books, 2007.

Стратегия

Brent Schlender, Jane Furth. Steve Jobs’ Amazing Movie Adventure Disney is Betting on Computerdom’s Ex-Boy Wonder to Delivery This Year’s Animated Christmas Blockbuster. Can He Do for Hollywood what He Did for Silicon Valley? // CNNMoney/Fortune. 1995. September 18. URL: http://money.cnn.com/magazines/fortune/fortune_archive/1995/09/18/206099/index.htm

Успех

Paik Karen. To Infinity and Beyond! The Story of Pixar Animation Studios. San Francisco: Chronicle Books, 2007.

Как побитая собака

Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.

Выживание

Quittner Josh. Apple’s New Core // Time. 2003. February 5. URL: http://www.time.com/time/business/article/0,8599,190914.00.html