Мартин Линдстром - Вынос мозга!

Глава 5. Смотри на меня, делай, как я

1. Grasse Pierre-Paul. Termitologia, vol. 1–3. – Paris: Masson, 1982–1986. – URL: http://www.forteantimes.com/strangedays/science/382/hive_minds.html.

2. Ibid.

3. Smith Kevin. Are You a Termite or a Squasher? / NextWave Performance, the Executive Intelligence Report. – 2007. – September 3. – URL: http://www.nextwaveperformance.com/the-executive-intelligence-rep/are-you-a-termite-or-a-squasher.html.

4. Dyer John R. G., Ioannou Christos C., Morrell Lesley J., Croft Darren P., Cousin Iain D., Waters Dean A., Krause Jens. Consensus Decision Making in Human Crowds / Animal Behavior 75 (2008): 561–470; обсуждается на URL: http://www.leeds.ac.uk/news/article/397/sheep_in_human_clothing_scientists_reveal_our_flock_mentality.

5. Smith Kevin. Are You a Termite or a Squasher? / NextWave Performance, the Executive Intelligence Report. – 2007. – September 3. – URL: http://www.nextwaveperformance.com/the-executive-intelligence-rep/are-you-a-termite-or-a-squasher.html.

6. Elsley Clare. Sheep in Human Clothing – Scientists Reveal Our Flock Mentality / University of Leeds. – 2008. – February 14; URL: http://www.leeds.ac.uk/news/article/397/sheep_in_human_clothing_scientists_reveal_our_flock_mentality.

7. Miller Peter. The Smart Swarm: How Understanding Flocks, Schools, and Colonies Can Make Us Better at Communicating, Decision Making, and Getting Things Done. – New York: Avery Books, 2010. – Р. 213.

8. Weingarten Gene. Pearls Before Breakfast // Washington Post. – 2007. – April 8. – URL: http://www.washingtonpost.com/wp-dyn/content/article/2007/04/04/AR2007040401721.html.

9. Faull Jan. Your Clever Toddler in Week 59: The Onset of Peer Influence // BabyZone. – URL: http://www.babyzone.com/toddler/toddler_development/toddler-week-by-week/article/clever-toddler-weeks-59-60.

10. Barker Olivia. Meet ‘Top Secret Elmo // USA Today. – 2006. – February 1. – URL: http://www.usatoday.com/life/2006-02-01-tickle-me-elmo_x.htm.

11. Across the Zhu-Niverse Twitter Party // Resourceful Mommy. – 2010. – July 5. – URL: http://resourcefulmommy.com/3102/zhu-zhu-pets-giveaway/.

12. Eisend Martin. Explaining the Impact of Scarcity Appeals in Advertising: The Mediating Role of Perceptions in Susceptibility / Journal of Advertising. – 2008. – September 22.

13. Yarrow Kit. Explaining the Why Behind the Buy // Psychology Today. – 2009. – December 9. – URL: http://www.psychologytoday.com/blog/the-why-behind-the-buy/200912/how-consumer-psychology-created-the-zhu-zhu-hamster-craze.

14. Чалдини Роберт. Психология влияния. – СПб.: Питер, 2001. – 288 с.

15. H1N1 Vaccine Shortage Fabricated to Create Hysteria, Boost Demand? / Health Freedom Alliance. – 2009. – November 6. – URL: http://blogs.healthfreedomalliance.org/blog/2009/11/06/h1n1-vaccine-shortage-fabricated-to-create-hysteria-boost-demand.

16. Ibid.

17. Lieberman David. The Juicy Details Behind the Viacom-YouTube Lawsuit // USA Today. – 2009. – March 19. – URL: http://content.usatoday.com/communities/technologylive/post/2010/03/media-morning-the-juicy-details-behind-the-viacom-youtube-lawsuit/1.

18. Ibid.

19. Kravets David. Google Wins Viacom Copyright Lawsuit // Wired. – 2010. – June 23. – URL: http://www.wired.com/threatlevel/2010/06/dmca-protects-youtube/.

20. Hart Kim. Peer Pressure in Online Shopping // Washington Post. – 2008. – July 9. – URL: http://blog.washingtonpost.com/posttech/2008/07/peer_pressure_in_online_shoppi.html?nav=rss_blog.

21. Ibid.

22. Frank Sidney. How I Did It // Inc. – 2005. – September 1. – URL: http://www.inc.com/magazine/20050901/qa.html.

23. Berns G. S. Natural Mechanisms of Social Influence in Consumer Decisions. – University of Oregon, 2009. – April 10.

24. Berns. Natural Mechanisms of Social Influence…

25. Buchanan Mark. Social Networks: The Great Tipping Point Test // New Scientist. – 2010. – July 26. – URL: http://www.newscientist.com/article/mg20727701.100-social-web-the-great-tipping-point-test.html.

26. Berger Jonah. In Pursuit of the ‘It’ Gift at the Holidays // Oregon Live. – 2009. – December 20. – URL: http://www.oregonlive.com/opinion/index.ssf/2009/12/in_pursuit_of_the_it_gift_at_t.html.

27. Pogue David. For Those Facebook Left Behind // New York Times. – 2010. – July 7. – URL: http://www.nytimes.com/2010/07/08/technology/personaltech/08pogue.html?pagewanted=2&adxnnl=1&ref=general&src=me&adxnnlx=1278849675-D3KlidM/7ANbaohmVO7CJA.

28. Fletcher Dan. Friends Without Borders // Time. – 2010. – May 31.

29. Facebook: Facts and Figures for 2010 // Digital Buzz. – 2010. – March 22.

30. Fletcher Dan. How Facebook Is Redefining Privacy // Time. – 2010. – May 20. – URL: http://www.time.com/time/business/article/0,8599,1990582,00.html.

31. Ibid.

32. Fletcher. Friends Without Borders.

33. Ibid.

34. Beckstrom Maja. Tweens Want Hip Stuff, but Self– Esteem Is the Real Need. – Twin Cities Pioneer Press, 2008. – January 28. – URL: http://www.twincities.com/allheadlines/ci_7558230.

35. Ibid.

36. Rawlinson Kevin. Coming Soon to a Wrist Near You… the Craze That’s Sweeping America // Independent UK. – 2010. – August 4. – URL: http://www.independent.co.uk/news/uk/this-britain/coming-soon-to-a-wrist-near-you-the-craze-thats-sweeting-america-2042599.html.

37. Kuusikko Emmi. Teens Prefer Buying Brands // VVWarc. – 2009. – June 5. – URL: http://www.warc.com/News/TopNews.asp?ID=25231&origin.

38. Herbert Wray. The Psychology of Knock-Offs: Why ‘Faking It’ Makes Us Feel (and Act) Like Phonies // Huffington Post. – 2010. – April 7.

39. Ibid.

40. Lenhart Amanda, Purcell Kristen, Smith Aaron, Zickuhr Kathryn. Social Media and Mobile Internet Use Among Teens and Young Adults / Pew Internet & American Life Project, the Pew Research Center. – 2010. – February 3. – URL: http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx.

41. См. URL: http://www.apple.com/education/mac-for-school/.

42. Adams Mike. Laughter Is Good Medicine for Reducing Stress, Enhancing Brain Chemistry // Natural News. – 2005. – April 28. – URL: http://www.naturalnews.com/007551.html.

43. Lee Young, Moon James, Lin Michael. Levi Strauss & Co.: An Analysis; URL: http://www.docstoc.com/docs/18141871/Levis-Strauss-Marketing-Plan.

44. Ravindran N. Asia’s Love for Luxury Brands // Entrepreneur. – 2007. – February – March.

Глава 6. Эти сладкие воспоминания

1. См. URL: http://www.groundreport.com/Media_and_Tech/Largest-TV-Audience-In-History-Super-Bowl-XLIII_2/2883568.

2. Gebauer Jochen, Sedikides Constantine. Yearning for Yesterday // Scientific American Mind. – 2010. – July/August.

3. Ibid.

4. Ibid.

5. Mitchell T. R., Thompson L., Peterson E., Cronk R. A Theory of Temporal Adjustments in the Evaluation of Events: Rosy Prospection & Rosy Retrospection” / Advances in Managerial Cognition and Organizational Information-Processing, vol. 5, eds. C. Stubbart, J. Porac, and J. Meindl (Greenwich, CT: JAI Press, 1994). – Р. 85–114.

6. Braun-LaTour K. A., LaTour M. S., Pickrell J. E., Loftus E. F. How and When Advertising Can Influence Memory for Consumer Experience // Journal of Advertising 33. – December 2004. – № 4. – P. 7–25.

7. Sapolsky Robert M. Open Season // New Yorker. – 1998. – March 30. – Р. 57. – URL: http://www.newyorker.com/archive/1998/03/30/1998_03_30_057_TNY_LIBRY_000015234#ixzz0hnCIoX3R.

8. Ibid.

9. См. URL: http://en.wikipedia.org/wiki/List_of_McDonald’s_ad_programs.

10. Aaker Jennifer L., Rudd Melanie. If Money Doesn’t Make You Happy, Consider Time / research paper, Stanford University, Graduate School of Business., 2010. – November.

11. См. URL: http://brontosbrain.blogspot.com/2010/10/im-no-longer-lovin-it.html.

12. Nostalgia Brands Make a Comeback in China // Red Luxury. – 2010. – September 7. – URL: http://red-luxury.com/2010/09/07/nostalgia-brands-make-a-comeback-in-china/.

13. Holson Laura M. A Little Too Ready for Her Close-Up? // New York Times. – 2010. – April 23. – URL: http://www.nytimes.com/2010/04/25/fashion/25natural.html.

14. Murray Iain. Nostalgia Is Just the Comfort Blanket We Need Against Today’s Cold Reality // Marketing Week. – 2009. – February 5. – URL: http://www.marketingweek.co.uk/opinion/nostalgia-is-just-the-comfort-blanket-we-need-against-todays-cold-reality/2064185.article.

15. Brand Nostalgia / VGroup: Marketing Branding Design Interactive. – URL: http://blog.vgroup.com/post/brand-nostalgia/.

16. Wood Zoe. Milky Bar Kid Rides Out Again as Tough Times Send Shoppers on Nostalgia Trip // Guardian. – 2009. – May 12. – URL: http://www.guardian.co.uk/media/2009/may/12/nostalgic-advertising-milky-bar-kid-persil-hovis.

17. Gorman Matthew. Blast from the Past // Marketing Week. – 2007. – February 14. – URL: http://www.marketingweek.co.uk/home/blast-from-the-past/2055016.article.

18. См. URL: http://great-ads.blogspot.com/2009/01/allstate-insurance-back-to-basics.html.

19. Hey Marketers, Need a Quick Way to Improve Sales? Listen to Your Customers / Point to Point. – URL: http://www.pointtopoint.com/2010/01/hey-marketers-not-sure-what-to-do-to-improve-sales-listen-to-your-customers/.

20. Zaslow Jeffrey. Get Back to Where You Once Belonged // Wall Street Journal. – 2010. – January 20. – URL: http://online.wsj.com/article/SB10001424052748704561004575012964067490650.html?mod=WSJ_newsreel_lifeStyle.

21. Ibid.

22. Elliott Stuart. Vintage Brand and Corporate Names to Be Auctioned // New York Times. – 2010. – November 8. – URL: http://mediadecoder.blogs.nytimes.com/2010/11/08/vintage-brand-and-corporate-names-to-be-auctioned/.

23. Cardwell Diane. A Vision of the City as It Once Was // New York Times. – 2010. – May 19. – URL: http://www.nytimes.com/2010/05/20/nyregion/20nostalgia.html?scp=1&sq=west%20village&st=cse.

24. См. URL: http://www.quotationspage.com/quote/839.html.

Глава 7. Короли маркетинга

1. Tweedie Neil. Footman Exposes Tupperware Secret of the Queen’s Table // Telegraph. – 2003. – November 20. – URL: http://www.telegraph.co.uk/education/3323191/Footman-exposes-Tupperware-secret-of-the-Queens-table.html.

2. Balmer John M. T. Comprehending the Constitutional Monarchies of Britain and Sweden: Issues of Trust and Corporate Brand Management / working paper no. 05/35, Bradford School of Management. – URL: http://www.bradford.ac.uk/acad/management/external/pdf/workingpapers/2005/Booklet_05-35.pdf.

3. Orenstein Peggy. Cinderella Ate My Daughter. – New York: HarperCollins, 2001. – Р. 14.

4. 10 Facts About Collecting Barbie Dolls / ArticlesBase. – 2008. – August 27. – URL: http://www.articlesbase.com/hobbies-articles/10-facts-about-collecting-barbie-dolls-538678.html.

5. Star Power // NPD Insights. – May 2006. – No. 42 URL: http://www.npdinsights.com/archives/may2006/cover.story.html.

6. Celebrity Endorsement ‘Alters Brain Activity’ // BBC News. – 2010. – July 13. – URL: http://www.bbc.co.uk/news/10615182.

7. Fame Matters More Than Beauty in Consumer Behavior // Innovations Report. – 2008. – August 13. – URL: http://www.innovations-report.de/html/berichte/studien/fame_matters_beauty_consumer_behaviour_115992.html.

8. Money R. Bruce, Shimp Terence A., Sakano Tomoaki. Celebrity Endorsements in Japan and the United States // Journal of Advertising Research. – 2006. – March 1. – URL: http://www.accessmylibrary.com/coms2/summary_0286-16345940_ITM.