Филип Котлер - Маркетинг 3.0: от продуктов к потребителям и далее – к человеческой душе
- Название:Маркетинг 3.0: от продуктов к потребителям и далее – к человеческой душе
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- Издательство:Array Литагент «Эксмо»
- Год:2011
- Город:Москва
- ISBN:978-5-699-46177-6
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Филип Котлер - Маркетинг 3.0: от продуктов к потребителям и далее – к человеческой душе краткое содержание
Огромное преимущество маркетинга 3.0 перед двумя предыдущими версиями еще и в том, что с его помощью любая компания сможет подключиться к решению глобальных проблем человечества (бедность, загрязнение окружающей среды, социальная несправедливость, смертельные болезни) с коммерческой выгодой для себя! Твори добро – и зарабатывай на этом.
Книга будет полезна не только практикующим маркетологам, менеджерам различного уровня, но и преподавателям и студентам.
Маркетинг 3.0: от продуктов к потребителям и далее – к человеческой душе - читать онлайн бесплатно полную версию (весь текст целиком)
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