Скотт Плаус - Психология оценки и принятия решений

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    Психология оценки и принятия решений
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Скотт Плаус - Психология оценки и принятия решений краткое содержание

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Книга посвящена психологии принятия решений - теме, находящейся на стыке когни-тивной и социальной психологии и практически не освещенной в современной литературе. Автор в доступной форме анализирует особенности восприятия, памяти, модели принятия решений, социальную сторону оценки, выбора и принятия решений, типичные ситуации. Книга насыщена примерами из реальной жизни, тестами и уникальными упражнениями. Она поможет читателю понять механизм формирования оценки и принятия решений, а значит, избежать многих ошибок, просчетов и ловушек, подстерегающих его на этом пути.

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Заимствованные рисунки и таблицы

РИСУНКИ

3.1: Doonesbury copyright 1992 G. В. Trudeau. Reprinted with permission of Universal Press Syndicate. All rights reserved.

4.1: Adapted from J. R. Block and H. E. Yuker, Can You Believe Your Eyes (New York: Gardner, 1989), pp. 107 and 109, by permission of J. R. Block. 4.2: From Stanley Coren and Joel Miller, "Size Contrast as a Function of Figural Similarity, Perception and Psychophysics, vol. 16, pp. 355—357. Reprinted by permission of Psychonomic Society, Inc., and Prof. Coren.

6.1: From Amos Tversky and Daniel Kahneman, "The Framing of Decisions and the Psychology of Choice", Science, vol. 211, p. 453ff. Copyright 1981 by AAAS. Used by permission of the AAAS and Prof. Tversky.

9.1, 9.2: From Daniel Kahneman and Amos Tversky, "Prospect Theory: An Analysis of Decision under Risk", Econometrica, vol. 47, p. 263ff. Copyright © 1979. Used by permission of The Econometric Society.

12.1: From David Rosenhan and Samuel Messick, "Affect and Expectation", Journal of Personality and Social Psychology, vol. 3. Copyright 1966 by the American Psychological Association. Reprinted by permission.

12.2: Adapted from E. Borgida and R. Nisbett, "The Differential Impact of Abstract vs. Concrete Information on Decisions", Journal of Applied Social Psychology, vol. 7. Copyright © 1977. Used by permission of V. H. Winston Sons, Inc. 14.1: Associated Press. 15.1: Courtesy Smith-Corona.

16.1, 16.2: From Harold Kelley. "The Processes of Causal Attribution", American Psychologist, vol. 28. Copyright 1973 by the American Psychological Association. Reprinted by permission.

16.3: From Shelley Taylor and Susan Fiske, "Point of View and Perception of Causality", Journal of Personality and Social Psychology, vol. 32. Copyright 1975 by the American Psychological Association. Reprinted by permission. 16.4: From Michael Storms, "Videotape and the Attribution Process", Journal of Personality and Social Psychology, vol. 27. Copyright 1973 by the American Psychological Association. Reprinted by permission.

17.2: From B. Latane, K. Williams, and S. Harking, "Many Hands Made Light the Work: The Causes and Consequences of Social Loafing", Journal of Personality and Social Psychology, vol. 37. Copyright 1979 by the American Psychological Association. Reprinted by permission.

17.3: From Harvey Hornstein, Elisha Fisch, and Michael Holmes, "Influence of a Model's Feelings about His Behavior and His Relevance as a Comparisin Other on Observers", Journal of Personality and Social Psychology, vol. 10. Copyright 1968 by the American Psychological Association. Reprinted by permission. 18.1: Excerpt from Risk Taking: A Study in Cognition and Personality by Michael A.Wallach and Nathan Kogan, copyright © 1964 by Holt, Rinehart and Winston, Inc., and renewed 1992 by Michael A.Wallach and Nathan Kogan, reprinted by permission of the publisher.

354

19.1: From S. Oskamp, "Overconfidence in Case Study Judgments", Journal of Consulting Psychology, vol. 29. Copyright 1965 by the American Psychological Association. Reprinted by permission.

19.3: From Decision Traps by J. Edward Russo and Paul J. Schoemaker. Copyright © 1989 by J. Edward Russo and Paul J. Schoemaker. Used by permission of Doubleday, a division of Bantam Doubleday Dell Publishing Group, Inc. Reprinted in the British Commonwealth, except Canada, by permission of Judy Piatkus (Publishers) Ltd. 19.4: Calvin and Hobbes copyright 1990 Watterson. Dist. by Universal Press Syndicate. Reprinted with permission. All rights reserved.

21.2: From Barry Staw, "Knee-deep in Big Muddy: A Study of Escalating Commitment to a ChOsen Course of Action", Organizational Behavior and Human Performance. Copyright © 1976 by Academic Press. Used by permission of publisher and author. A—2: Drawing by Jonik, 1981. The New Yorker Magazine, Inc.

ТАБЛИЦЫ

3.1, 3.2: From E. Loftus and J. Palmer, "Reconstruction of Automobile Destruction: An Example of the Interaction Between Language and Memory", Journal of Verbal Learning and Verbal Behavior, vol. 13. Copyright © 1974 by Academic Press. Used by permission of publisher and author.

5.1: From Lohn Hershey and Paul Schoemaker, "Risk Taking and Problem Context Expected Utility Analysis", Journal of Risk and Insurance, vol. 47. Copyright American Risk and Insurance Association. Used with permission. All rights reserved. 6.1: From Howard Schuman, "Problems in the Use of Survey Questions ro Measure Public Opinion", Science, vol. 235, p. 957ff. Copyright 1987 by the AAAS. Used by permission of AAAS and the author.

6.2: Top 2 pairs of questions from Elizabeth Loftus, "Leading Questions and the Eyewitness Report", Cognitive Psychology, vol. 7. Copyright © 1975 by Academic Press. Used by permission of the publisher and author.

11.1: Adapted from Eugene Borgida and Richard Nisbett, "The Differential Impact of Abstract vs. Concrete Information on Decisions", Journal of Applied Social Psychology, vol. 7. Copyright © 1977. Used by permission of V. H. Winston Son, Inc. 12.1: Adapted from S. Selvin, "A Problem in Pribability", American Statistican, Feb. 1975. Copyright © 1975. Used by permission of American Statistical Association. 13.1: Adapted from Gregory Northcraft and Margaret Neale, "Experts, Amateurs, and Real Estate", Organizational Behavior and Human Decision Processes, vol. 39. Copyright © 1987 by Academic Press. Used by permission of the publisher and Prof. Northcraft.

ТЕКСТ

Pp. 69ff: From Amos Tversky and Daniel Kahneman, "The Framing of Decisions and the Psychology of Choice", Science, vol. 211, p. 453ff. Copyright 1981 by AAAS.

Used by permission of the AAAS and Prof. Tversky.

P. 131: From Marilyn vos Savant, Ask Marilyn. Copyright © 1992 by Marilyn vos Savant. Reprinted with permission from St. Martin's Press, Inc., New York, NY.

Reprinted with permission from Parade, copyright © 1990.

Pp. 245—246: B. F. Skinner, Notebooks (Englewood Cliffs: Prentice Hall), p. 150f.

Copyright © 1980. Used by permission of the B. F. Skinner Foundation.

Авторский указатель

Abelson, R. P., 142 Abrams, D., 33 Abramson, L. Y., 233 Ajzen, I., 87, 149, 316 Allais, P. M., 113, 130 Allison, S. Т., 254-255 Alloy, L. В., 204 Allport, G. W., 237 Alvarez, L. W., 195 Amabile, Т. М., 207, 216 Amir, Т., 318 Anderson, C, 223 Anderson, С A, 158, 315 Anderson, K., 233 Anderson, N. H., 63 Anderson, U., 184 Andrews, D. S., 37 Andrus, D. E., 184 Appleman, A., 307—308 Argote, L., 256 Arkes, H. R., 54, 204,

282, 299, 321 Aronson, E., 46, 47, 322 Asch, S. E., 62, 67,

248-250, 253 Ausubel, N., 39

Bailey, S., 233 Bakan, P., 199 Bandura, A., 213 Barclay, S., 174 Bar-Hillel, M., 149,

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