Джона Лерер - Как мы принимаем решения
- Название:Как мы принимаем решения
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- Издательство:ООО “Издательство Астрель” CORPUS
- Год:2011
- Город:Москва
- ISBN:978-5-271-26397-2
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Джона Лерер - Как мы принимаем решения краткое содержание
Каждое мгновение мы принимаем решения: от очень важных до малозначимых и повседневных. Именно это свойство — умение делать свободный выбор — и делает человека человеком. Но как это происходит? Как работает мозг, в доли секунды обрабатывающий колоссальный объем информации? Как соотносятся разум и интуиция? Эти вопросы занимают не только философов и нейрофизиологов, но и каждого из нас.
Джона Лерер, американский журналист и всемирно известный популяризатор науки, не только увлекательно описывает, как устроен механизм принятия решений. Книга «Как мы принимаем решения» рассказывает и о том, как происходит процесс выбора, и одновременно помогает сделать этот процесс эффективнее.
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