Дэвид Тишлер - Проектируя бизнес: Как захватить рынок, адаптируясь к переменам. Опыт Coca-Cola
- Название:Проектируя бизнес: Как захватить рынок, адаптируясь к переменам. Опыт Coca-Cola
- Автор:
- Жанр:
- Издательство:неизвестно
- Год:2014
- ISBN:9785961442601
- Рейтинг:
- Избранное:Добавить в избранное
-
Отзывы:
-
Ваша оценка:
Дэвид Тишлер - Проектируя бизнес: Как захватить рынок, адаптируясь к переменам. Опыт Coca-Cola краткое содержание
Проектируя бизнес: Как захватить рынок, адаптируясь к переменам. Опыт Coca-Cola - читать онлайн бесплатно ознакомительный отрывок
Интервал:
Закладка:
"House Hunting in. . . Tokyo" http://www.nytimes.com/2010/03/03/greathomesanddestinations/03gh-househunting-1.html?pagewanted=all&_moc.semityn.www. Accessed March 2, 2010.
"Average Apartment Size Worldwide | Average Home Size," http://www.rentenna.com/blog/average-apartment-size-worldwide-average-home-size/. Accessed June 19, 2012.
"Why McDonald's in France Doesn't Feel Like Fast Food," http://www.npr.org/blogs/thesalt/2012/01/24/145698222/why-mcdonalds-in-france-doesnt-feel-like-fast-food. Accessed January 24, 2012.
"McDonald's in India: Would You Like Paneer on That?" http://www.npr.org/2012/09/23/161551336/mcdonalds-in-india-would-you-like-paneer-on-that. Accessed September 23, 2012.
Coca-Cola 2010. Anne Hoy, Coca - Col a : The First Hundred Years . Atlanta: Coca-Cola, 1986. Р. 38.
http://www.brainyquote.com/quotes/authors/c/charles_eames.html. Accessed March 27, 2014.
"Wal-Mart remains atop Fortune 500 List" http://usatoday30.usatoday.com/money/companies/2011–05–05-walmart-fortune-500_n.htm. Accessed May 5, 2011.
"Walmart's How Big? What the Huge Numbers Really Mean," http://www.dailyfinance.com/2011/05/28/walmarts-how-big-what-the-huge-numbers-really-mean/. Accessed June 6, 2011.
Christopher Alexander, Sara Ishikawa, Murray Silverstein, Max Jacobson, Ingrid Fiksdahl-King, Shlomo Angel, A Pattern Language : Towns , Buildings , Constru ction (Oxford: Oxford University Press, 1977), page 247.
http://www.brainyquote.com/quotes/quotes/c/christophe417065.html. Accessed March 31, 2014.
Alexander. A Pattern Language , page xiii.
Max Pendergrast, For God , Country & Coca - Cola : The Defini tive History of the Great American Soft Drink and the Company th at Makes It , 2nd ed. (New York, NY: Basic Books, 1993), page 31.
Pendergrast, For God , page 103.
http://www.thecontourbottle.com/. Accessed April 28, 2014.
" 'Real Thing' " Design Based on the Wrong Ingredient," Miami News , Friday, May 23, 1986, page 2A. http://news.google.com/newspapers?nid=2206&dat=19860523&id=h8wlAAAAIBAJ&sjid
=TPMFAAAAIBAJ&pg=1315,6312956. Accessed April 28, 2014.
Anne Hoy, Coca - Cola : The First Hundred Years (Atlanta: Coca-Cola, 1986), page 13.
"7 Surprising Ways to Motivate Millennial Workers , " http://2020workplace.com/blog/?p=988, Accessed April 20, 2014.
"The Co-Villains Behind Obesity's Rise," http://www.nytimes.com/2013/11/10/business/the-co-villains-behind-obesitys-rise.html?_r=0. Accessed December 12, 2013.
"Coca-Cola Announces Global Commitments To Help Fight Obesity," http://www.sustainablebrands.com/news_and_views/
communications/coca-cola-announces-global-commitments-help-fight-obesity http://www.sustainablebrands.com/news_and_views/
communications/coca-cola-announces-global-commitments-help-fight-obesity.
"The Water Stewardship and Replenish Report GRI , " The Coca-Cola Company, 2014.
"Teen Sells App to Yahoo! for Millions," http://abcnews.go.com/blogs/business/2013/03/teen-sells-app-to-yahoo-for-millions/. Accessed March 26, 2013.
"Resiliency, Risk, and a Good Compass: Tools for the Coming Chaos," http://www.wired.com/business/2012/06/resiliency-risk-and-a-good-compass-how-to-survive-the-coming-chaos/. Accessed March 12, 2014.
"Future changes to Facebook privacy settings to be opt-in," http://arstechnica.com/tech-policy/2012/08/future-changes-to-facebook-privacy-settings-to-be-opt-in/. Accessed March 20, 2013.
"With Its Latest Hire, Airbnb Gives A Clue On How It's Going To Fight Rental Laws," http://www.businessinsider.com/airbnb-hires-yahoo-david-hantman-2012–10. Accessed May 26, 2013.
Комментарии CEO компании Coca-Cola Мухтара Кента (Muhtar Kent) на Colorado Innovation Network Summit, Denver, CO, August 29, 2012. Расшифровку записи можно посмотреть здесь: http://www.coca-colacompany.com/our-company/muhtar-kents-keynote-speech-at-the-colorado-innovation-network.
M. E. Kramer, "Creating Shared Value: How to Reinvent Capitalism — and Unleash a Wave of Innovation and Growth," Harvard Busines s Review , January/February 2011.
Cool Products, Hot Topic: Can EKOCYCLE Inspire a Social Movement Around Recycling? will.i.am Says Yes. http://www.coca-colacompany.com/stories/cool-products-hot-topic-can-ekocycle-inspire-a-social-movement-around-recycling-william-says-yes. Accessed April 28, 2014.
http://www.coca-colacompany.com/press-center/press-releases/an-end-is-a-cool-new-start-william-and-the-coca-cola-company-recharge-recycling-with-launch-of-lifestyle-brand-ekocycle.
D. B. Holt, How Brands Become Ic ons : The Principles of Cultural Branding (Cambridge, MA: Harvard Business Press Books, 2004), page 12.
" Fact Sheet: Oreo 100th Birthday," http://www.kraftfoodscompany.com/sitecollectiondocuments/
pdf/Oreo_Global_Fact_Sheet_100th_Birthday_as_
on_Jan_12_2012_FINAL.pdf. March 12, 2014.
"What's Easier: To Make a Billion Dollars, Build a Global Company, or Create a Global Brand?" http://www.forbes.com/sites/forbesinsights/2013/04/09/whats-easier-to-make-a-billion-dollars-build-a-global-company-or-create-a-global-brand/. Accessed March 12, 2014.
"Billion Dollar Brands," http://www.cbc.ca/undertheinfluence/season-2/2013/03/09/post/. Accessed March 12, 2014.
"The Path to Epiphany," http://www.cs.princeton.edu/courses/archive/
spring13/cos448/web/docs/four_steps_chapter_2.pdf. Accessed March 12, 2014.
"A Startup Conversation with Steve Blank," http://www.forbes.com/sites/kevinready/2012/08/28/a-startup-conversation-with-steve-blank/. Accessed April 17, 2014.
"A Year Later, Instagram Hasn't Made a Dime. Was it Worth $1 Billion? " http://business.time.com/2013/04/09/a-year-later-instagram-hasnt-made-a-dime-was-it-worth-1-billion/#ixzz2eVAxeFS1 . Accessed April 2, 2014.
"Kodak Buys Ofoto.com," http://www.marketwatch. com/story/eastman-kodak-buys-ofotocom. Accessed March 12, 2014.
Scott D. Anthony, "The New Corporate Garage," Harvard Business Review , September 2012.
"Hmm? Feel that?" http://forums.crackberry.com/general-blackberry-discussion-f2/hmmm-feel-254716/. Accessed March 13, 2014.
"Once Dominant, BlackBerry Seeks to Avoid Oblivion," http://dealbook.nytimes.com/2013/08/12/blackberry-to-explore-strategic-alternatives-including-a-sale-again/. Accessed March 13, 2014.
"Sustainable Competitiveness," http://www.weforum.org/content/pages/sustainable-competitiveness. Accessed March 13, 2014.
"Internet 2012 in Numbers," http://royal.pingdom.com/2013/01/16/internet-2012-in-numbers/. Accessed April 7, 2014.
Walter Isaacson, Steve Jobs (New York: Simon & Schuster, 2011), page 320.
"Uses for WD-40," http://www.snopes.com/inboxer/household/wd-40.asp. Accessed March 13, 2014.
"XCD interviews Michael Wolff," http://www.youtube.com/watch?v=tAeBXIvusVA. Accessed March 13, 2014.
"The Making of 'I'd Like to Buy the World a Coke,'" http://www.coca-colacompany.com/stories/coke-lore-hilltop-storyCoca-Cola, Accessed April 28, 2014.
"Best-ever Advertising Jingles," http://www.forbes.com/2010/06/30/advertising-jingles-coca-cola-cmo-network-jingles.html. Accessed March 13, 2014.
Джонатан Милденхолл, в беседе с автором 9 июля 2012 г.
Rick Tetzeli, "Portrait of the Rapper as a Young Marketer: How K'naan Delivered on Coca-Cola's $300 Million Bet," Fast Company , October 2010.
"How K'Naan's Song Became Coca-Cola's World Cup Soundtrack," http://www.billboard.com/features/how-k-naan-s-song-became-coca-cola-s-world-1004096346.story#plgScxlZJTGTtjy1.99. Accessed March 13, 2014.
"Dieter Rams: ten principles for good design," https://www.vitsoe.com/rw/about/good-design. Accessed March 13, 2014.
"Glascock Portable Coca-Cola Cooler," http://www.vintagevending.com/glascock-portable-coca-cola-cooler. Accessed August 22, 2014.
"Developing Inclusive Business Models: A Review of Coca-Cola's Manual Distribution Centers in Ethiopia and Tanzania," http://www.hks.harvard.edu/m-rcbg/CSRI/publications/other_10_MDC_report.pdf. Accessed March 13, 2014.
"Slides — Coca-Cola Micro Distribution," http://www.thesupplychainlab.com/blog/photo-library/coca-cola-micro-distribution/. Accessed March 13, 2014.
"Coca-Cola Sabco's Inclusive Business Model," http://www.ifc.org/wps/wcm/connect/
fb3725004d332e078958cdf81ee631cc/Coca+Cola.2010.pdf? MOD=AJPERES. Accessed March 13, 2014.
"Slides — Coca-Cola Micro Distribution," http://www.thesupplychainlab.com/blog/photo-library/coca-cola-micro-distribution/. Accessed March 13, 2014.
"Coca-Cola Sabco's Inclusive Business Model," http://www.ifc.org/wps/wcm/connect/fb3725004d332e07
8958cdf81ee631cc/Coca+Cola.2010.pdf?MOD=AJPERES. Accessed March 13, 2014.
"What's Lean about Lean Startup?" http://www.agilemarketing.net/lean-lean-startup/. Accessed March 13, 2014.
Nathan Furr and Paul Ahlstrom, Nail It then Scale It : The Entrep reneur ' s Guide to Cr eating and Managing Breakthrough Innovation (Canberra, Australia: NISI Institute, 2011), с. 68.
Rudolfo E. Salas, в беседе с автором, 13 февраля 2012 г.
Alba Adamo, в беседе с автором, 13 февраля 2012 г.
"The Path to Epiphany," http://www.cs.princeton.edu/courses/archive/spring13/
cos448/web/docs/four_steps_chapter_2.pdf. Accessed March 20, 2014.
"How Eric Reis Coined 'The Pivot' And What Your Business Can Learn from It," http://www.fastcompany.com/1836238/how-eric-ries-coined-pivot-and-what-your-business-can-learn-it. Accessed March 20, 2014.
"The Aha! Moments that Made Paul Graham's Y Combinator Possible," http://www.fastcompany.com/3002810/aha-moments-made-paul-grahams-y-combinator-possible. Accessed March 20, 2014.
Том Фаррелл (Tom Farrell), в беседе с автором 14 декабря 2011 г.
"D.Manifesto," http://dschool.stanford.edu/. Accessed March 20, 2014.
"Coca-Cola, Jain Irrigation to showcase modernmango farming in Andhra," http://india.nydailynews.com/business/94eee6abc5a88d9e8f8d9e47
d68be31c/coca-cola-jain-irrigation-to-showcase-modern-
mango-farming-in-andhra#ixzz2C75FtheZ. NY Daily News. (2012, July 24).
"Coca-Cola, Jain Irrigation to showcase modern mango farming in Andhra," http://india.nydailynews.com/business/94eee6abc5a88d9e8f
8d9e47d68be31c/coca-cola-jain-irrigation-to-showcase-modern-
mango-farming-in-andhra#ixzz2C75FtheZ. NY Daily News. (2012, July 24)
"2011/2012 Sustainability Report," http://www.coca-colacompany.com/ sustainabilityreport/world/sustainable-agriculture.html#section-piloting- sustainable-farming-projects-worldwide. Accessed March 20, 2014.
"Pepsico Sues Coca-Cola on Distribution," http://www.nytimes.com/1998/05/08/business/pepsico-sues-coca-cola-on-distribution.html. Accessed March 21, 2014.
Читать дальшеИнтервал:
Закладка: