Роберт Саттон - Охота за идеями. Как оторваться от конкурентов, нарушая все правила
- Название:Охота за идеями. Как оторваться от конкурентов, нарушая все правила
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- Издательство:Альпина Паблишер
- Год:2013
- Город:Москва
- ISBN:978-5-9614-3127-8
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Там же, с. 65.
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Там же.
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Исследования по теме проведения мозговых штурмов и прочих методик генерирования идей см. Adams, J. L. The Care and Feeding of Ideas: A Guide to Encouraging Creativity (Reading, MA: Addison-Wesley, 1986); Osborn, A. F., Applied Imagination, 3d ed. (New York: Scribner’s, 1963); Sutton, R. I. and A. Hargadon. Brainstorming Groups in Context: Effectiveness in a Product Design Firm // Administrative Science Quarterly 41 (1996): 685–718; and Van de Ven A. H., A. L. Delbeq. The Effectiveness of Nominal, Delphi, and Interacting Group Decision-making Processes // Academy of Management Journal 17 (1974): 605–21.
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В первый раз я услышал описание этого приема из уст Питера Скиллмана в апреле 1995 г., когда беседовал с ним. Он как раз работал в IDEO Product Development. Не так давно мы с ним обсуждали состояние дел с мозговыми штурмами в Handspring, и он сообщил, что по-прежнему применяет этот прием.
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Там же, с. 16–17.
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Там же, с. 147.
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Там же, с. 17.
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См, например: Watson D., and L. A. Clark. Negative Affectivity: The Disposition to Experience Aversive Emotional States // Psychological Bulletin 96 (1984): 465–90; и Staw B. M., and J. Ross. Stability in the Midst of Change: A Dispositional Approach to Job Attitudes // Journal of Applied Psychology 70 (1985): 469–80.
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