Фил Розенцвейг - Левое полушарие – правильные решения. Мыслить и действовать: как интуиция поддерживает логику

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Фил Розенцвейг – профессор Международного института управленческого развития International Institute for Management Development (IMD) в Лозанне (Швейцария), эксперт в области стратегии и организации. Сотрудничает с ведущими компаниями. Розенцвейг шесть лет работал в компании Hewlett-Packard. До перехода в IMD был доцентом Гарвардской школы бизнеса. Степень доктора наук получил в школе бизнеса Уортон Пенсильванского университета. Автор многочисленных тематических исследований, регулярно публикуется в журналах Harvard Business Review, California Management Review, Management Science и Strategic Management Journal. Написанная им в 2007 году книга «Эффект ореола… и другие восемь иллюзий, вводящие менеджеров в заблуждение», [366]была оценена Wall Street Journal как «глубокий взгляд на бизнес и бизнес-консультирование». Нассим Николас Талеб назвал ее «одной из самых важных книг по менеджменту всех времен».

Нью-Йоркские футбольные команды. – Прим. пер.

Все цитаты Билла Флемминга взяты из интервью, которые он дал автору в сентябре и октябре 2010, январе 2011 и январе 2013 гг.

Patrick McGeehan, “It’s Official – This Is New York’s Hottest Summer,” New York Times, September 1, 2010, A16.

В конце концов затраты Skanska превысили 998 млн долларов, потому что заказчик внес ряд изменений, но затраты на исходный проект действительно не превышали указанную сумму, и проект оказался прибыльным для компании.

Itamar Simonson and Amos Tversky, “Choice in Context: Tradeoff Contrast and Extremeness Aversion,” Journal of Marketing Research 29, no. 3 (August 1992): 281–295.

Я проводил этот эксперимент четыре раза, в нем участвовало 126 менеджеров. Первый выбор был S1, 42 и S2, 27; второй S1, четырнадцать; S2, 40; S3, три.

Dan Ariely, The Upside of Irrationality: Defying Logic at Home and at Work (New York: HarperCollins, 2010), 10.

Когда Дэниелу Канеману вручали Нобелевскую премию по экономике 2002 года, Нобелевский комитет отметил, что Канеман и его давний соавтор, ныне покойный Амос Тверски, «вдохновили новое поколение исследователей экономики и финансов обогатить экономическую теорию идеями когнитивной психологии и внутренней мотивации людей».

Дэн Ариели приводит много таких примеров в книге Predictably Irrational: The Hidden Forces that Shape Our Decisions (New York: HarperCollins, 2008).