Мэри Керран Хакетт - Sephora. Бренд, навсегда изменивший индустрию красоты
- Название:Sephora. Бренд, навсегда изменивший индустрию красоты
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- Издательство:Литагент 5 редакция «БОМБОРА»
- Год:2021
- Город:Москва
- ISBN:978-5-04-119111-5
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Мэри Керран Хакетт - Sephora. Бренд, навсегда изменивший индустрию красоты краткое содержание
За почти полувековую историю бренд сталкивался с несколькими крупными репутационными скандалами, поражал гениальными маркетинговыми стратегиями, становился культовым и менял индустрию красоты. Из этой книги вы узнаете, как Sephora на протяжении 40 лет меняла правила игры, какой будет индустрия красоты в будущем и почему история Sephora важна для каждого, кто любит мейкап.
Sephora. Бренд, навсегда изменивший индустрию красоты - читать онлайн бесплатно ознакомительный отрывок
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