Скотт Гэллоуэй - «Большая четверка» [litres]
- Название:«Большая четверка» [litres]
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- Издательство:Литагент МИФ без БК
- Год:2020
- Город:Москва
- ISBN:978-5-00117-736-4
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Скотт Гэллоуэй - «Большая четверка» [litres] краткое содержание
Для всех, кто интересуется «кухней» бизнес-империй.
На русском языке публикуется впервые.
«Большая четверка» [litres] - читать онлайн бесплатно ознакомительный отрывок
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Концепция «длинный хвост» описывает новую модель бизнеса, ориентированную на продажу продуктов и услуг, нацеленных на узкие, нишевые аудитории, которые оказались в хвосте кривой спроса; концепция сформулирована Крисом Андерсоном. Подробнее об этом см. Андерсон К. Длинный хвост. Эффективная модель бизнеса в интернете.М.: Манн, Иванов и Фербер, 2012. Прим. ред.
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Amazon Dash is a button you place anywhere in your home that connects to the Amazon app through Wi-Fi for one-click ordering. https://www.amazon.com/Dash-Buttons/b?ie=UTF8&node=10667898011.
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Хоум-ран – удар в бейсболе, при котором мяч вылетает за пределы игрового поля. Прим. ред.
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Поп-ап стор – временная торговая площадка, открываемая на ограниченный период (день, неделю, месяц) в целях повышения продаж и привлечения новых покупателей. Даты открытия и закрытия оглашаются заранее и обычно приурочиваются к значимому событию. Прим. ред.
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