Энн Хэндли - Пишут все! [Как создавать контент, который работает]

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СЕО (Chief Executive Officer) — «главный исполнительный директор». Прим. ред.

Консумеризм (от англ. consumerism) — 1. Приоритетное значение и поддержка культуры потребления. 2. Социальные движения, направленные на защиту или усиление прав потребителей. Прим. ред.

Преппи (от англ. preparatory — предварительное) — это стиль в одежде, произошедший от школьной формы учащихся pre-college preparatory — престижных колледжей, готовящих молодежь к поступлению в элитные высшие учебные заведения и университеты. Стиль преппи характеризуется смесью делового стиля и smart casual и подразумевает опрятность, элитность и удобство. Прим. ред.

В России распространение различных рекламных сообщений регулируется Федеральными законами «О рекламе» и «О персональных данных», в соответствии с которыми рассылка возможна только с согласия получателя. Прим. ред.

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