Стив Роулинг - Я хочу больше идей

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Behavioural Insights Team (2014) EAST: Four Simple Ways to Apply Behavioural Insights. Cabinet Office.

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Booker, C. (2009) The Seven Basic Plots: Why We Tell Stories. Continuum.

Burnette, C. (2009) An emotional basis for design thinking.

Buster, B. (2013) Do/Story: How to Tell Your Story so the World Listens. The Do Book Company.

Bystedt, J., Lynn, S. and Potts, D. (2003) Moderating to the Max: A Full Tilt Guide to Creative, Insightful Focus Groups and Depth Interviews. Paramount Market Publishing.

Cholle, F.P. (2011) The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct. Jossey-Bass.

Cleese, J. (2012) Address to Cannes International Festival of Creativity, 2012.

Coats, E. (2012) 22 #storybasics I’ve picked up in my time at Pixar.

Coats, E. (n. d.) Pixar Rules of Storytelling.

Grivas, C. and Puccio, G. (2012) The Innovative Team: Unleashing Creative Potential for Breakthrough Results. Jossey-Bass.

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Duncan, K. (2014) The Ideas Book: 50 Ways to Generate Ideas More Effectively. Lid Publishing.

Eberle, B. (2008) SCAMPER: Creative Games and Activities for Imagination Development. Prufrock Press.

Firestien, R. (1996) Leading on the Creative Edge: Gaining Competitive Advantage through the Power of Creative Problem Solving. Pinon Press.

Flyvbjerg, B. (2006) From Nobel Prize to project management: Getting risks right, Project Management Journal, 37(3), 5–15.

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Halpern, D. (2015) Inside the Nudge Unit: How Small Changes Can Make a Big Difference. W.H. Allen.

Heffernan, M. (2015) Beyond Measure: The Small Impact of Big Changes. TED Audio Books.

Hertz, N. (2013) Eyes Wide Open: How to Make Smart Decisions in a Confusing World. William Collins.

Janis, I. (2002) Victims of group think: A Psychological Study of Foreign-Policy Decisions and Fiascoes. Wadsworth.

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Kersting, K. (2003) What exactly is creativity? Psychologists continue their quest to better understand creativity, American Psychological Association, 34 (10).

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Klein, G. (2014) Seeing What Others Don’t: The Remarkable Ways We Gain Insights. Nicholas Brealey Publishing.

Klein, G. (1998) Sources of Power: How People Make Decisions. MIT Press.

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Kolko, J. (2014) Well Designed: How to Use Empathy to Create Products People Love. Harvard Business Review Press.

Kolko, J. (2015) Design thinking comes of age, Harvard Business Review, September.

Kremer, W. and Hammond, C. (2013) Abraham Maslow and the Pyramid that Beguiled Business. BBC World Service.

Lawrence, P.R. and Noria, N. (2002) Driven: How Human Nature Shapes Our Choices. Jossey-Bass.

Levitin, D.J. (2014) The Organised Mind: Thinking Straight in an Age of Information Overload. Penguin Books.

Lois, G. (2012) Damn Good Advice (For People with Talent): How to Unleash Your Creative Potential by America’s Master Communicator. Phaidon Press.

Lynch, C. (2014) Business writers, here’s why you really need to master the parts of speech.

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Mueller, J.S., Melwani, S. and Goncalo, J.A. (2010) The Bias Against Creativity: Why People Desire But Reject Creative Ideas. Cornell University ILR School.

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Rowlands, J. (2015) Don’t Tell The Bride: The Alternative Guide to the Ultimate Wedding. Blink Publishing.

Sachs, J. (2012) Winning the Story Wars: Why Those Who Tell — and Live — the Best Stories Will Rule the Future. Harvard Business School Publishing.

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Watt Smith, T. (2015) The Book of Human Emotions. Profile Books.

Weich, J. (2013) Storytelling on Steroids: 10 Stories that Hijacked the Pop Culture Conversation. BIS Publishers.

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Zenasni, F., Besançon, M. and Lubart, T. (2008) Creativity and tolerance of ambiguity: An empirical study, The Journal of Creative Behavior, 42 (1), March.

Спасибо всем, кто помогал мне развивать мои творческие способности. Спасибо Линде Грин за то, что наставила меня на новый путь. Спасибо Мари Крук за то, что направляла меня, пока я писал эту книгу. Спасибо всем моим начальникам и коллегам, которые на протяжении моей долгой карьеры на телевидении позволяли мне опробовать идеи, казавшиеся мне блестящими.

Мы благодарны за разрешение воспроизвести материалы, защищенные авторским правом.

Изображения в разделе 3.5 Обзор, 3.5 Разбор, 6.1 Обзор, 6.1 Разбор, «Просто подай мне знак!»адаптированы из Traffic Signs Regulations and General Directions 2002, © Crown copyright. Содержит государственную информацию, лицензированную в соответствии с открытой правительственной лицензией (Open Government Licence (OGL) v3.0) www.nationalarchives.gov.uk/doc/open-government-licence/version/3/.

Стив Роулинг — бывший журналист BBC, продюсер по развитию и инструктор. Он проработал 20 лет в отделе новостей и документального телевидения, сотрудничая с различными командами телеканала, включая «Драму», «Детский отдел», «Спорт» и «Естественную историю». Был одним из преподавателей программы творческого подхода к управлению в академии BBC. В настоящий момент работает независимым тренером и консультантом, специализирующимся на творческом мышлении и искусстве повествования.

Если у вас есть замечания и комментарии к содержанию, переводу, редактуре и корректуре, то просим написать на be_better@m-i-f.ru, вы поможете нам исправить недочеты и стать лучше.

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