Бен Парр - Ловушка для внимания. Как вызвать и удержать интерес к идее, проекту или продукту
- Название:Ловушка для внимания. Как вызвать и удержать интерес к идее, проекту или продукту
- Автор:
- Жанр:
- Издательство:Альпина Паблишер
- Год:2015
- Город:Москва
- ISBN:978-5-9614-3056-1
- Рейтинг:
- Избранное:Добавить в избранное
-
Отзывы:
-
Ваша оценка:
Бен Парр - Ловушка для внимания. Как вызвать и удержать интерес к идее, проекту или продукту краткое содержание
Ловушка для внимания. Как вызвать и удержать интерес к идее, проекту или продукту - читать онлайн бесплатно ознакомительный отрывок
Интервал:
Закладка:
Jeff Rosenblum, “How Patagonia Makes More Money by Trying to Make Less,” Fast Company , December 6, 2012, http://www.fastcoexist.com/1681023/how-patagonia-makes-more-money-by-trying-to-make-less; Kyle Stock, “Patagonia’s Confusing and Effective Campaign to Grudgingly Sell Stuff,” Bloomberg Business Week , November 25, 2013, http://www.businessweek.com/articles/2013–11–25/patagonias-confusing-and-effective-campaign-to-grudgingly-sell-stuff; Kyle Stock, “Patagonia’s ‘Buy Less’ Plea Spurs More Buying,” Bloomberg Business Week , August 28, 2013, http://www.businessweek.com/articles/2013–08–28/patagonias-buy-less-plea-spurs-more-buying.
87
Marilyn Boltz, Matthew Schulkind, and Suzanne Kantra, “Effects of Background Music on the Remembering of Filmed Events,” Memory & Cognition 19, no. 6 (1991): 593–606.
88
Judee K. Burgoon and Jerold L. Hale, “Nonverbal Expectancy Violations: Model Elaboration and Application to Immediacy Behaviors,” Communications Monographs 55, no. 1 (1988): 58–79.
89
Scott Goldthorp, “The 2012 Rosenthal Prize for Innovation in Math Teaching: Hands-On Data Analysis,” MoMath , 2012, http://momath.org/wp-content/uploads/RosenthalPrize2012_Winning_Lesson_Plan.pdf; Evelyn Lamb, “Award-Winning Teachers Put Math on Hands and Heads,” Roots of Unity blog, Scientific American , May 3, 2013, http://blogs.scientificamerican.com/roots-of-unity/2013/05/03/math-on-hands-and-heads-rosenthal-prize/.
90
Mark A. McDaniel et al., “The Bizarreness Effect: It’s Not Surprising, It’s Complex,” Journal of Experimental Psychology: Learning, Memory, and Cognition 21, no. 2 (1995): 422–35.
91
Igor Bobic, “Todd Akin Just Can’t Stop Talking About Rape,” The Huffington Post , July 17, 2014, http://www.huffingtonpost.com/2014/07/17/todd-akin-rape_n_5595270.html.
92
Tony Thwaites, Lloyd Davis, and Warwick Mules, “Advertisement,” in Introducing Cultural and Media Studies: A Semiotic Approach (Houndmills, Basingstoke, Hampshire: Palgrave, 2002), 50–52.
93
Farhad Manjoo, “Invincible Apple: 10 Lessons from the Coolest Company Anywhere,” Fast Company , July 1, 2010, http://www.fastcompany.com/1659056/invincible-apple-10-lessons-coolest-company-anywhere.
94
Jürgen Huber, Michael Kirchler, and Matthias Sutter, “Is More Information Always Better?: Experimental Financial Markets with Cumulative Information,” Journal of Economic Behavior & Organization 65, no. 1 (2008): 86–104.
95
Джон Суэллер, интервью с автором по Skype, 29 мая 2013 г.
96
Суэллер, интервью с автором.
97
Иеремия Оуянг, интервью с автором по телефону, 14 мая 2013 г.
98
Рейчел Лайтфут Мелби, интервью с автором, Сан-Бруно, Калифорния, 12 апреля 2013 г.
99
Barb Dybwad, “When Videos Buffer, Viewers Leave… in Droves [STATS],” December 11, 2009, Mashable , http://mashable.com/2009/12/11/online-video-buffering/.
100
Lisa Belkin, “Moms and Motrin,” Motherlode blog, New York Times , November 17, 2008, http://parenting.blogs.nytimes.com/2008/11/17/moms-and-motrin/.
101
Seth Stevenson, “The Creatures from the Sandwich Shop,” Slate , February 23, 2004, http://www.slate.com/articles/business/ad_report_card/2004/02/the_creatures_from_the_sandwich_shop.html.
102
Jane Levere, “A Guy’s Guy Tired of Plain Old Soap? Old Spice Is Counting on It,” New York Times , August 1, 2003, http://www.nytimes.com/2003/08/01/business/media-business-advertising-guy-s-guy-tired-plain-old-soap-old-spice-counting-it.html.
103
Марк Фицлофф, интервью с автором по телефону, 13 июля 2013 г.; Brenna Ehrlich, “The Old Spice Social Media Campaign by the Numbers,” Mashable , July 15, 2010, http://mashable.com/2010/07/15/old-spice-stats/; David Griner, “Hey Old Spice Haters, Sales Are Up 107 %,” AdWeek , July 27, 2010, http://www.adweek.com/adfreak/hey-old-spice-haters-sales-are-107–12422.
104
Rick Kissell, “It’s Official: ‘Game of Thrones’ Is HBO’s Most Popular Series Ever,” Variety , June 5, 2014, http://variety.com/2014/tv/ratings/its-official-game-of-thrones-is-hbos-most-popular-series-ever-1201214357/.
105
Ken Tucker, “Why Is Game of Thrones So Popular?” BBC , April 7, 2014, http://www.bbc.com/culture/story/20140407-why-people-love-game-of-thrones.
106
Leslie A. Perlow, Sleeping with Your Smartphone: How to Break the 24/7 Habit and Change the Way You Work (Boston: Harvard Business, 2012).
107
Doug Aamoth, “Study Says We Unlock Our Phones a LOT Each Day,” Time , October 8, 2013, http://techland.time.com/2013/10/08/study-says-we-unlock-our-phones-a-lot-each-day/.
108
Кент Берридж, интервью с автором по телефону, 16 апреля 2014 г.
109
Cash, Hilarie, Cosette D. Rae, Ann H. Steel, and Alexander Winkler, “Internet Addiction: A Brief Summary of Research and Practice,” Current Psychiatry Reviews 8, no. 4 (2012): 292.
110
Brian A. Anderson, Patryk A. Laurent, and Steven Yantis, “Value-Driven Attentional Capture,” Proceedings of the National Academy of Sciences 108, no. 25 (2011): 10367–71.
111
Richard M. Ryan and Edward L. Deci, “Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions,” Contemporary Educational Psychology 25, no. 1 (2000): 54–67.
112
Jessica Guynn, “L.A. Startup Looks for the Most Interesting Engineers in the World,” Los Angeles Times , December 1, 2011, http://latimesblogs.latimes.com/technology/2011/12/la-startup-is-looking-for-the-most-interesting-engineers-in-the-world.html.
113
Дэниел Пинк, интервью с автором по телефону, 16 июня 2014 г.
114
Timothy A. Judge et al., “The Relationship Between Pay and Job Satisfaction: A Meta-Analysis of the Literature,” Journal of Vocational Behavior 77, no. 2 (2010): 157–67.
115
Gregory S. Berns et al., “Predictability Modulates Human Brain Response to Reward,” Journal of Neuroscience 21, no. 8 (2001): 2793–98.
116
Брайан Вонг, интервью с автором по телефону, 17 апреля 2014 г.
117
Chou, Yu-kai, “The Six Different Contextual Types of Rewards in Gamification,” Yu-kai Chou Gamification . November 11, 2013. http://www.yukaichou.com/marketing-gamification/six-context-types-rewards-gamification.
118
Leslie Scrivener, “Terry’s Running for the Cancer Society,” Montreal Gazette , April 28, 1980; Leslie Scrivener, Terry Fox: His Story , rev. ed. (New York: McClelland & Stewart, 2010).
119
Пинк, интервью с автором.
120
James K. Harter et al., “Causal Impact of Employee Work Perceptions on the Bottom Line of Organizations,” Perspectives on Psychological Science 5, no. 4 (2010): 378–89.
121
Шерил Сэндберг, интервью с автором по телефону, 13 мая 2013 г.
122
Steven Reiss, Who Am I?: 16 Basic Desires that Motivate Our Actions and Define Our Personalities (New York: Penguin, 2002).
123
Пинк, интервью с автором.
124
Robert Weisman, “An Iconoclast’s Ideas for Redefining Management,” Boston.com , May 9, 2004, http://www.boston.com/business/articles/2004/05/09/an_iconoclasts_ideas_for_redefining_management/.
125
Amy Sawitta Lefevre, “Bangkok ‘Smoking Kid’ Lights Up Internet with Quit Message,” Reuters , June 22, 2012, http://www.reuters.com/article/2012/06/22/net-us-thailand-smoking-idUSBRE85L0E420120622; Ogilvy & Mather Bangkok, “Smoking Kid – Best of #OgilvyCannes 2012 / #CannesLions,” YouTube video, June 6, 2013, https://www.youtube.com/watch?v=g_YZ_PtMkw0.
126
Берридж, интервью с автором.
127
Maryellen Hamilton and Suparna Rajaram, “The Concreteness Effect in Implicit and Explicit Memory Tests,” Journal of Memory and Language 44, no. 1 (2001): 96–117.
128
Dan Ariely, Emir Kamenica, and Dražen Prelec, “Man’s Search for Meaning: The Case of Legos,” Journal of Economic Behavior & Organization 67, no. 3 (2008): 671–77.
129
Тарик Шокат, интервью с автором по телефону, 25 июня 2013 г.
130
Julie Jargon, “At McDonald’s, Salads Just Don’t Sell,” The Wall Street Journal , October 18, 2013, http://online.wsj.com/news/articles/SB10001424052702304384104579139871559464960.
131
Keith Wilcox et al., “Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision,” Journal of Consumer Research 36, no. 3 (2009): 380–93.
132
Ayelet Fishbach and Kristian Ove R. Myrseth, “The Dieter’s Dilemma: Identifying When and How to Control Consumption,” in Obesity Prevention: The Role of Brain and Society on Individual Behavior , ed. Laurette Dube et al. (London: Elsevier, 2010), 353–64.
133
Josh Levs, “J. K. Rowling Revealed as Secret Author of Crime Novel,” CNN , July 16, 2013, http://www.cnn.com/2013/07/14/world/rowling-secret-book/; Alex Hern, “Sales of ‘The Cuckoo’s Calling’ Surge by 150,000 % After JK Rowling Revealed as Author,” New Statesman , July 14, 2013, http://www.newstatesman.com/2013/07/sales-cuckoos-calling-surge-150000-after-jk-rowling-revealed-author.
134
Matthew J. Salganik, Peter Sheridan Dodds, and Duncan J. Watts, “Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market,” Science 311, no. 5762 (2006): 854–56.
135
Jan B. Engelmann et al., “Expert Financial Advice Neurobiologically ‘Offloads’ Financial Decision Making Under Risk,” PLoS One , 4, no. 3 (2009): e4957.
136
Robert B. Cialdini, Influence: The Psychology of Persuasion , rev. ed. (New York: HarperCollins, 1993).
Читать дальшеИнтервал:
Закладка: