Бен Парр - Ловушка для внимания. Как вызвать и удержать интерес к идее, проекту или продукту

“2014 Edelman Trust Barometer,” Edelman, http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/.

Hajo Adam and Adam D. Galinsky, “Enclothed Cognition,” Journal of Experimental Social Psychology 48, no. 4 (2012): 918–25.

K. Anders Ericsson, et al., eds, The Cambridge Handbook of Expertise and Expert Performance (Cambridge, UK: Cambridge Univ. Press, 2006).

Owen Jarus, “Mixed Martial Arts Celebrity Recruited for Ancient Roman Army,” LiveScience , March 29, 2012, http://www.livescience.com/19354-martial-artist-recruited-ancient-roman-army.html.

Stanley Milgram, “Behavioral Study of Obedience,” The Journal of Abnormal and Social Psychology 67, no. 4 (1963): 371–78.

Steven Lukes, Power: A Radical View (London: Macmillan, 1974).

Olivia Fox Cabane, The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (New York: Penguin, 2012).

George Eaton, “Should Pre-Election Opinion Polls Be Banned? A Third of MPs Think So,” New Statesman , November 13, 2013, http://www.newstatesman.com/politics/2013/11/should-pre-election-opinion-polls-be-banned-third-mps-think-so.

Ian McAllister and Donley T. Studlar, “Bandwagon, Underdog, or Projection? Opinion Polls and Electoral Choice in Britain, 1979–1987,” Journal of Politics 53, no. 3 (1991): 720–41.

James Surowiecki, The Wisdom of Crowds: Why the Many Are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies, and Nations (New York: Doubleday, 2004).

Michael Anderson and Jeremy Magruder, “Learning from the Crowd: Regression Discontinuity Estimates of the Effects of an Online Review Database,” The Economic Journal 122, no. 563 (2012): 957–89.

Michael Luca, Reviews, Reputation, and Revenue: The Case of Yelp.com, No. 12–016 (Harvard Business School, 2011).

Lance Ulanoff, “Why Sony Won the Format War,” PC , February 19, 2008, http://www.pcmag.com/article2/0,2817,2264994,00.asp.

Solomon E. Asch, “Opinions and Social Pressure,” in Readings About the Social Animal , ed. Elliot Aronson (New York: Worth, 2004): 17–26.

Asch, “Opinions.”

Seth Borenstein, “Conformity Rules: Social Animals Really Do Exhibit Monkey-See, Monkey-Do Behavior, Research Shows,” Buffalo News , May 5, 2013, http://www.buffalonews.com/20130505/conformity_rules_social_animals_really_do_exhibit_monkey_see_monkey_do_behavior_research_shows.html.

Jeanne Theoharis, interview by Gwen Ifill, “Known for Single Act of Defiance, Rosa Parks Trained for Life Full of Activism,” PBS Newshour , February 7, 2013, http://www.pbs.org/newshour/bb/social_issues-jan-june13-rosaparks_02–07/.

Marisa Taylor, “Vitaminwater Gets Facebookers Brainstorming on a New Flavor,” Digits blog, The Wall Street Journal , September 8, 2009, http://blogs.wsj.com/digits/2009/09/08/vitaminwater-gets-facebookers-brainstorming-on-a-new-flavor/.

Kate Pickert and Adam Sorensen, “Inside Reddit’s Hunt for the Boston Bombers,” Time , April 23, 2013, http://nation.time.com/2013/04/23/inside-reddits-hunt-for-the-boston-bombers/.

Gonzalo De Polavieja and Gabriel Madirolas, “Wisdom of the Confident: Using Social Interactions to Eliminate the Bias in Wisdom of the Crowds” (paper, Cornell Univ. Library, June 30, 2014), http://arxiv.org/abs/1406.7578.

Genevieve Roberts, “Ben & Jerry’s Builds on Its Social-Values Approach,” New York Times , November 16, 2010, http://www.nytimes.com/2010/11/17/business/global/17iht-rbofice.html; “Ben Cohen & Jerry Greenfield,” Entrepreneur , October 10, 2008, http://www.entrepreneur.com/article/197626.

Jay Newton-Small, “The Rise and Fall of Elizabeth O’Bagy,” Time , September 17, 2013, http://swampland.time.com/2013/09/17/the-rise-and-fall-of-elizabeth-obagy/.

James Stewart, “In the Undoing of a C.E.O., a Puzzle,” New York Times , May 18, 2012, http://www.nytimes.com/2012/05/19/business/the-undoing-of-scott-thompson-at-yahoo-common-sense.html.

Brad Tuttle, “Warren Buffett’s Boring, Brilliant Wisdom,” Time , March 1, 2010, http://business.time.com/2010/03/01/warren-buffetts-boring-brilliant-wisdom/.

Mark Borkowski, The Fame Formula: How Hollywood’s Fixers, Fakers and Star Makers Created the Celebrity Industry (London: Pan Macmillan, 2009).

“Producing Gone with the Wind” (web exhibition, Harry Ransom Center, Univ. of Texas at Austin, through January 4, 2015), http://www.hrc.utexas.edu/exhibitions/web/gwtw/scarlett/.

Jason Abbruzzese, “Embrace the Binge: Netflix Viewers Average 2.3 Episodes per Sitting,” Mashable , December 13, 2013, http://mashable.com/2013/12/13/embrace-the-binge-netflix-data-shows-viewers-usually-watch-more-than-one-embargo-til-6am/.

Bluma Zeigarnik, “On Finished and Unfinished Tasks,” in A Source Book of Gestalt Psychology ed. Willis D. Ellis (New York: Routledge, 2013), 300–14.

James T. Heimbach and Jacob Jacoby, “The Zeigarnik Effect in Advertising,” in Proceedings of the Third Annual Conference of the Association for Consumer Research (1972), 746–58.

Malcolm R. Parks and Mara B. Adelman, “Communication Networks and the Development of Romantic Relationships: An Expansion of Uncertainty Reduction Theory,” Human Communication Research 10, no. 1 (1983): 55–79; Charles R. Berger, “Uncertain Outcome Values in Predicted Relationships: Uncertainty Reduction Theory Then and Now,” Human Communication Research 13, no. 1 (1986): 34–38; Kathy Kellermann and Rodney Reynolds, “When Ignorance Is Bliss: The Role of Motivation to Reduce Uncertainty in Uncertainty Reduction Theory,” Human Communication Research 17, no. 1 (1990): 5–75.

Anthony Breznican, “Mystifying Trailer Transforms Marketing,” USA Today , July 9, 2007, http://usatoday30.usatoday.com/life/movies/news/2007–07–08-abrams-trailer_N.htm.

Alison Vingiano, “This Is How a Woman’s Offensive Tweet Became the World’s Top Story,” BuzzFeed , December 21, 2013, http://www.buzzfeed.com/alisonvingiano/this-is-how-a-womans-offensive-tweet-became-the-worlds-top-s.

Vingiano, “This Is How.”

Jeff Bercovici, “Justine Sacco and the Self-InflictedPerils of Twitter,” Forbes , December 23, 2013, http://www.forbes.com/sites/jeffbercovici/2013/12/23/justine-sacco-and-the-self-inflicted-perils-of-twitter/.

Matt Singer, “Ten Movie Trailers that Spoil Their Movie,” IFC , August 5, 2010, http://www.ifc.com/fix/2010/08/ten-movie-trailers-that-spoil.

Dalton Ross, “Secrets and Jedis,” Entertainment Weekly , September 16, 2004, http://www.ew.com/ew/article/0,698013,00.html.

Dolf Zillmann, T. Alan Hay, and Jennings Bryant, “The Effect of Suspense and Its Resolution on the Appreciation of Dramatic Presentations,” Journal of Research in Personality 9, no. 4 (1975): 307–23.

Noël Carroll, “The Paradox of Suspense,” in Suspense: Conceptualizations, Theoretical Analyses, and Empirical Explorations , eds. Peter Vorderer, Hans J. Wulff, and Mike Friedrichsen (New York: Routledge, 2013), 71–91.

Robert Madrigal and Colleen Bee, “Suspense as an Experience of Mixed Emotions: Feelings of Hope and Fear While Watching Suspenseful Commercials,” Advances in Consumer Research 32, no. 1 (2005): 561.

Colleen C. Bee and Robert Madrigal, “It’s Not Whether You Win or Lose; It’s How the Game Is Played,” Journal of Advertising 41, no. 1 (2012): 47–58.

Стивен Содерберг, интервью с автором, Нью-Йорк, 17 июля 2013 г.

Eric McWhinnie, “How Much Will March Madness Cost Corporate America?” Wall St. Cheat Sheet , March 13, 2014, http://wallstcheatsheet.com/politics/how-much-will-march-madness-cost-corporate-america.html/; Erik Matuszewski, “March Madness Gambling Brings Out Warnings from NCAA to Tournament Players,” Bloomberg , March 17, 2011, http://www.bloomberg.com/news/2011–03–17/march-madness-gambling-brings-out-warnings-from-ncaa-to-tournament-players.html.

Harry E. Blanchard and Asghar Iran-Nejad, “Comprehension Processes and Eye Movement Patterns in the Reading of Surprise-Ending Stories,” Discourse Processes 10, no. 1 (1987): 127–38.

Emily Nussbaum, “Tune In Next Week,” The New Yorker , July 30, 2012, http://www.newyorker.com/arts/critics/television/2012/07/30/120730crte_television_nussbaum; Harold MacGrath, The Adventures of Kathlyn (Indianapolis: Bobbs-Merrill, 1914).

Mike Fenn, “60,000 Redditors Want to Know What’s in This Safe,” The Daily Dot , March 18, 2013, http://www.dailydot.com/society/reddit-whatsinthisthing-locked-safe-new-zealand/.

Ben Parr, “Startup Crisis Control: 6 Painful Lessons from Airbnb,” Mashable , July 29, 2011, http://mashable.com/2011/07/29/airbnb-pr-crisis/; Michael Arrington, “The Moment of Truth for Airbnb as User’s Home Is Utterly Trashed,” TechCrunch , July 27, 2011, http://techcrunch.com/2011/07/27/the-moment-of-truth-for-airbnb-as-users-home-is-utterly-trashed/.

Austin Carr, “The Secret to Airbnb’s Freakishly Rapid Orgy Response: ‘Scenario Planning,’ ” Fast Company , March 17, 2014, http://www.fastcompany.com/3027798/the-secret-to-airbnbs-freakishly-rapid-orgy-response-scenario-planning.

NPR, “How to Write a Great Mystery,” Talk of the Nation , July 28, 2008, http://www.npr.org/templates/story/story.php?storyId=92995184.

Mark Alford, “Isaac Newton: The First Physicist,” Washington Univ. in St. Louis, 1995, http://physics.wustl.edu/~alford/newton.html.

Кина Граннис, интервью с автором, Лос-Анджелес, 11 июня 2013 г.