Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования
- Название:Ритейл-маркетинг: Практики и исследования
- Автор:
- Жанр:
- Издательство:Литагент Альпина
- Год:2015
- Город:Москва
- ISBN:978-5-9614-3935-9
- Рейтинг:
- Избранное:Добавить в избранное
-
Отзывы:
-
Ваша оценка:
Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования краткое содержание
Ритейл-маркетинг: Практики и исследования - читать онлайн бесплатно ознакомительный отрывок
Интервал:
Закладка:
Dhar, Sanjay K., Stephen J. Hoch och Nanda Kumar (2001), «Effective category management depends on the role of the category», Journal of Retailing, 77, 165–184.
Dickson, Peter R., och Alan G. Sawyer (1990), «The price knowledge and search of supermarket shoppers», Journal of Marketing, 54, July, 42–53.
Donovan, Robert J. och John R. Rossiter (1982), «Store atmosphere: An environmental psychology approach», Journal of Retailing, 58, 1, 34–57.
Donovan, Robert J., John R. Rossiter, Gilian Marcolyn, and Andrew Rossdale (1994), «Store atmosphere and purchasing behavior», Journal of Retailing, 70, 3, 283–294.
Doyle, Peter, and Zeki B. Gidengil (1977), «A review of in-store experiments», Journal of Retailing, 53, 2, 47–62.
Dreze, Xavier, and Stephen J. Hoch (1998), «Exploiting the installed base using cross-merchandising and category destination programs», International Journal of Research in Marketing, 15, 5, 459–171.
Dreze, Xavier, Stephen J. Hoch, and Mary E. Purk (1994), «Shelf management and space elasticity», Journal of Retailing, 70, 4, 301–326.
Dube, Laurette, Jean-Charles Chebat och Sylvie Morin (1995), «The effects of background music on consumers’ desire to affiliate in buyer seller interactions», Psychology and Marketing, 12, 4, 305–319.
Dube, Laurette, och Sylvie Morin (2001), «Background music pleasure and store evaluation intensity effects and psychological mechanisms Journal of Business Research, 54, 107–113.
East, Robert (2003), Advertising and display: Assessing the evidence, Boston, MA: Kluver Academic Publishers.
East, Robert, Vicki Eftichiadou och Michael Williamson (2003), «Research note: Point-of-purchase display and brand sales», International Journal of Retail, Distribution and Consumer Research, 13, 1, 127–134.
East, Robert, W. Lomax, G. Willson och P. Harris (1994), «Decision making and habit in shopping times», European Journal of Marketing, 28, 4, 56–71.
Ebster, Claus and Birgit Neumayr (2009), «Applying the door-in the-face compliance technique to retailing», The International Review of Retail, Distribution, and Consumer Research, IS, 1, 121–128.
Ehrenberg, Andrew. S. C, Kathy Hammond och G. J. Good-hardt (1994), «The after-effects of price-related consumer promotions», Journal of Advertising Reserach, 34, July/August, 11–21.
Ellen, Pam Scholder, och Paula Fitzgerald Bone (1998), «Does it matter if it smells? Olfactory stimulation as advertising executional cues», Journal of Advertising, 27, 4, 29–39.
Engel, J. E., R. D. Blackwell och P. W. Miniard (1995), Consumer behavior, 8 uppl., Orlando, FL: The Dryden Press.
Eroglu, Sevgin A., och Karen Machleit (1990), «An empirical examination of retail crowding: Antecedents and consequences», Journal of Retailing, 66, summer, 201–221.
Eroglu, Sevgin A., Karen Machleit och Terri Feldman Barr (2005), «Perceived retail crowding and shopping satisfaction: The role of shopping values», Journal of Business Research, 58, 1146–1153.
Fader, Peter S., och Leonard M. Lodish (1990), «A cross-category analysis of category structure and promotional activity for grocery products», Journal of Marketing, 54, 52–65.
Farley, John U., and L. Winston Ring (1966), «A stochastic model of supermarket traffic flow», Operations Research, July/August, 555–567.
Fiore, Salvatore G. and Shaun Kelly (2007), «Surveying the use of sound in online stores, Practices, possibilities and pitfalls for user experience», International Journal of Retail & Distribution Management, 35, 7, 600–611.
Fiore, Anne Marie, Xinlu Yah and Eunah Yoh (2000), «Effects of a product display and environmental fragrancing on approach responses and pleasurable experiences», Psychology and Marketing, 17, 1, 27–48.
Folkes, Valerie and Shashi Matta (2004), «The effect of package shape on consumers’ judgments of product volume: Attention as a mental contaminant», Journal of Consumer Research, 31, 2, 390–401.
Food Marketing Institute (1993), «Variety or duplication: A process to know where you stand», sammansta Tld av Wil-lard Bishop Consulting and Information Resources Inc., in collaboration with Frito Lay. Washington DC: Food Marketing Institute.
Fornell, Claes (1992), «A national customer satisfaction barometer: The Swedish experience «Journal of Marketing, 56, January, 6 – 21.
Fraedrich, John P., and Maryon F. King (1998), «Marketing implications of nonmusical sounds», Journal of Business and Psychology, 13, 1, fall, 127–138.
Frank, Ronald E., and William F. Massy (1970), «Shelf position and space effects on sales», Journal of Marketing Research, 7, February, 59–66.
Frishman, Laura J. (2005), «Basic visual processes», Blackwell handbook of sensation and perception, Maiden, MA: Blackwell Publishing.
Gagnon, Jean Paul, och JaneT. Osterhaus (1985), «Research note: Effectiveness of floor displays on the sales of retail products», Journal of Retailing, 61, 104–116.
Ge, Xin, Paul R. Messinger, and Jin Li (2009), «Influence of soldout products on consumer choice» , Journal of Retailing, 85, 3, 274–287.
Gerard, R. M. (1957), Differential effects of lights on psychophysiological functions, unpublished doctoral dissertation, University of California, Los Angeles.
Geyskens, Kelly, Siegfried Dewitte, Mario Pandelaere, and Luk Warlop (2008), «Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption», Journal of Consumer Research, 35, December, 600–610.
Gierl, Heribert, Michael Plantsch, and Janine Schweidler (2007), «Scarcity Effects on Sales Volume in Retail», The International Review of Retail, Distribution, and Consumer Research, 18, 1, February, 45–61.
Gifford, R. (1988), «Light, decor, arousal, comfort and communication «Journal of Environmental Psychology, 8, 177–189.
Gil, Jorge, Eime Tobari, Maia Lemlij, Anna Rose, and Alan Penn (2009), «The differentiating behavior of shoppers: Clustering of individual movement traces in a supermarket», Proceedings of the 7» International Space Syntax Symposium, Stockholm, Sweden.
Godey, Bruno, Joëlle Lagier, and Daniele Pederzoli (2008), «A measurement scale of ’aestetic style’ applied to luxury goods stores», International Journal of Retail & Distribution Management, 37, 6, 527–537.
Gonzalez-Benito, Oscar (2002), «Geodemographic and socioeconomic characterization of the retail attraction of leading hypermarket chains in Spain», The International Review of Retailing, Distribution and Consumer Research, 12, 1, 81 – 103.
Gorn, Gerald J. (1982), «The effects of music in advertising on choice behavior: A classical conditioning approach», Journal of Marketing, 46, Winter, 94 – 101.
Granbois, Donald (1968), «Improving the study of customer in-store behavior», Journal of Marketing, 32, October, 28–33.
Grant, David B. and John Fernie (2008), «Exploring out-of-stock and on-shelf availability in non-grocery, high street retailing», International Journal of Retail & Distribution Management, 36, 8, 661–672.
Grewal, Dhruv, Julie Baker, Michael Levy och Glenn B. Voss (2003), «The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores», Journal of Retailing, 79, 259–268.
Grewal, Dhruv and Michael Levy (2007), «Passing the Baton, Journal of Retailing 2001 to 2007», Journal of Retailing, S3, 4, 371–373.
Grewal, Dhruv, Michael Levy, Anuj Mehrotra och Arun Sharma (1999), «Planning merchandising decisions to account for regional and product assortment differences», Journal of Retailing, 75, 3, 405–424.
Grocery Manufacturer (1971), «Sales effects of signs».
Grohmann, Bianca, Eric R. Spangenberg, and David E. Sprott (2007), «The influence of tactile input on the evaluation of retail product offerings», Journal of Retailing, 83, 2, 237–245.
Grover, Rajiv, och V. Srinivasan (1992), «Evaluating the multiple effects of retail promotions on brand loyal and brand switching segments», Journal of Marketing Research, 29, February, 76–89.
Gruen, Thomas W., and Reshma H. Shah (2000), «Determinants and outcomes of plan objectivity and implementation in category management relationships», Journal of Retailing, 76, 4, 483–510.
Guiltinan, Joseph P. (2000), «Managing quality cues for product line pricing», Journal of Product and Brand Management, 3, 150–163.
Gupta, Sunil (1988), «Impact of sales promotion on when, what and how much to buy», Journal of Marketing Research, 25, November, 342–355.
Gupta, Sunil, and Lee G. Cooper (1992), «The discounting of discounts and promotion thresholds», Journal of Consumer Research, 19, December, 401–411.
Hall, Joseph M., Praven K. Kopalle, and Aradhna Krishna (2010), «Retailer Dynamic Pricing and Ordering Decisions: Category Management versus Brand-by-Brand Approaches», Journal of Retailing, 86, 2, 172–183.
Hamilton, Ryan, Jiewen Hong, and Alexander Chernev (2007), «Perceptual Focus Effects in Choice», Journal of Consumer research, 34, August, 187–199.
Han, Qi, Benedict G. C. Dellaert, W. Fred Van Raaij, and Harry J. P. Timmermans (in press), «Visitors’ strategic anticipation of crowding in scarce recreational resources Journal of Retailing and Consumer Services.
Hardesty, David M. and William O. Bearden (2009), «Consumer Behavior and Retailing», Journal of Retailing, 85, 3, 239–244.
Havlena, William J. and Morris B. Holbrook (1986), «The Varieties of Consumption Experience: Comparing Two typologies of Emotions in Consumer Behavior», Journal of Consumer Research, 13, December, 394–404.
Havlena, William J., Morris B. Holbrook, and Donald R. Lehmann (1989), «Assessing the validity of emotional typologies», Psychology and Marketing, 6, 2, 97 – 112.
van Heerde, Harald J., Sachin Gupta, and Dick R. Wittink (2003), «Is 75 % of the sales promotion bump due to brand switching? No, only 33 % is», Journal of Marketing Research, 40, November, 481–491.
van Heerde, Harald J., Peter S. H. Leeflang, and Dick R. Wittink (2000), «The estimation of pre– and postpromotion dips with store-level scanner data», Journal of Marketing Research, 37, 3, 383–395.
van Heerde, Harald J., Peter S. H. Leeflang and Dick R. Wittink (2001), «Semiparametric analysis to estimate the deal effect curve», Journal of Marketing Research, 38, 2, 197–205.
van Heerde, Harald J., Peter S. H. Leeflang and Dick R. Wittink (2003), «Decomposing the sales promotion bump with store data», Marketing Science, 23, 3, 317–334.
Heilman, Carrie M., and Douglas Bowman (2002), «Segmenting consumers using multiple-category purchase data», International Journal of Research in Marketing, 19, 225–252.
Heilman, Carrie M., Kent Nakamoto och Ambar G. Rao (2002), «Pleasant surprises: Consumer response to unexpected in-store coupons», Journal of Marketing Research, 39, May, 242–252.
Hernant, Mikael (2009), The Profitability of Supermarkets.
Hernant, Mikael, and Margareta Bostrom (2010), Lonsamheti butik, Liber Malmo.
Herrington, J. Duncan, and Louis M. Capella (1994), «Practical applications of music in service settings», Journal of Services Marketing, 8, 3, 50–65.
Читать дальшеИнтервал:
Закладка: