Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования

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  • Название:
    Ритейл-маркетинг: Практики и исследования
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    Литагент Альпина
  • Год:
    2015
  • Город:
    Москва
  • ISBN:
    978-5-9614-3935-9
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    4/5. Голосов: 11
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Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования краткое содержание

Ритейл-маркетинг: Практики и исследования - описание и краткое содержание, автор Йенс Нордфальт, читайте бесплатно онлайн на сайте электронной библиотеки LibKing.Ru
Книга о процессе принятия покупательских решений непосредственно в магазине. О том, почему традиционный маркетинг не работает в розничных точках продаж и как практические эксперименты в магазинах превратить в добротную теорию для изучения в вузах.

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