Дэйв Бирсс - Как генерить свежие идеи [Система незашоренного креативного мышления]
- Название:Как генерить свежие идеи [Система незашоренного креативного мышления]
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- Издательство:Азбука Бизнес, Азбука-Аттикус
- Год:2020
- Город:Москва
- ISBN:978-5-389-18183-0
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Дэйв Бирсс - Как генерить свежие идеи [Система незашоренного креативного мышления] краткое содержание
«Вы когда-нибудь испытывали творческий кризис? Огорчались, что не можете придумать идею получше? Вас беспокоит отсутствие эффективных инноваций в вашей компании? Или тот факт, что сотрудники постоянно предлагают одни и те же предсказуемые идеи? Эта книга написана для всех и каждого — независимо от уровня образования, занимаемой должности в любой компании, работающей в любой отрасли, а также для тех, кто отважно вспахивает собственное творческое поле. В конце каждой главы я предлагаю практическое упражнение. При этом, вместо того чтобы концентрироваться на креативности, я предпочитаю акцентировать внимание на идеях. В конце концов, именно они являются конечным результатом. Креативность — это всего лишь путь к их получению». (Дэйв Бирсс)
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