Андрей Шипилов - Преимущество сетей. Как извлечь максимальную пользу из альянсов и партнерских отношений

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О юридических фирмах см. Phillips D.J., E. W. Zuckerman. 2002. Middle-status conformity: Theoretical restatement and empirical demonstration in two markets. American Journal of Sociology 107: 379–429. Исследования инвестиционной сферы проведены Джоэлем Подольны и ниже обсуждаются более подробно.

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Podolny J.M. 1993. A status-based model of market competition. American Journal of Sociology 98: 829–872.

Технические подробности данного анализа изложены в приложении A.

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Некоторые имена и географические названия в данной истории изменены в целях соблюдения конфиденциальности.

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Здесь мы называем портфель альянсов другой фирмы «сетью альянсов».

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Наши тезисы об условиях выхода из альянсов опираются на главу 17 книги: Bamford J., B. Gomes-Casseres, M. Robinson. 2002. Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization . Jossey-Bass. В этой главе можно найти более детальное описание таких условий.

Подробнее об этой истории см. здесь: Hoffman Bryce G. American Icon: Alan Mulally and the Fight to Save Ford Motor Co . Crown Business.

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Rowley T., D. Behrens, D. Krackhardt. 2000. Redundant governance structures: An analysis of structural and relational embeddedness in the steel and semiconductor industry. Strategic Management Journal 21: 369–386.

Модель описана в материале “ARM Holdings Plc,” INSEAD Case 302-170-1, Eleanor O’Keefe, Peter Williamson. С тех пор, как он был написан, ARM заняла гораздо более влиятельное положение на своих рынках.

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Наши коллеги Лоуренс Кэпрон (Laurence Capron) и Уилл Митчелл (Will Mitchell) написали отличную книгу – Build, Borrow or Buy: Solving the Growth Dilemma (2012, Harvard Business Review Press), где изучили, при каких условиях фирмам следует вырабатывать ресурсы и способности самостоятельно, а при каких – искать их у других, приобретая путем альянсов или слияний.

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