Мэтт Уоткинсон - Сетка. Инструмент для принятия решений

http://dallasfood.org/2015/12/mast-brothers-what-lies-behind-the-beards-part-3-ingredients

http://www.eater.com/2015/12/21/10634270/mast-brothers-scandal-admitted-chocolate

http://www.vanityfair.com/culture/2015/02/mast-brot-hers-chocolate-wrappers

http://www.businessinsider.com/mast-brothers-sales-tank-at-trendy-shops-2016-1

https://www.theguardian.com/music/2013/sep/27/dr-dre-beats-1bn-carlyle-sale

https://www.apple.com/pr/library/2014/05/28Apple-to-Acquire-Beats-Music-Beats-Electronics.html

http://www.apple.com/shop/product/MHD02AM/B/urbeats-earphones-black

Sharp, B., How Brands Grow: What Marketers Don’t Known (South Melbourne: Oxford University Press, 2010), 195.

http://www.patagonia.com/company-info.html

https://www.bloomberg.com/features/2015-martin-shkreli-wu-tang-clan-album

http://www.rolls-royce.com/media/press-releases/yr-2012/121030-the-hour.aspx

https://www.bloomberg.com/news/articles/2014-02-04/arm-chips-are-the-most-used-consumer-product-dot-where-s-the-money

http://www.hpmuseum.net/exhibit.php?class=5&cat=20

https://hbr.org/2013/01/burberrys-ceo-on-turning-an-aging-british-icon-into-a-global-luxury-brand

https://www.theguardian.com/business/2013/jun/16/angela-ahrendts-burberry-chav-image

Там же.

Mohammed, R., The 1 % Windfall: How Successful Companies Use Price to Profit and Grow (Harper Collins e-books, 2010; Kindle edn), введение.

См. ‘Principle #2’ in Sung, E., Customer Moat: How Loyalty Drives Profit (Eddie Sung, 2016)

Simon, H., Confessions of the Pricing Man: How Price Affects Everything (Switzerland: Springer, 2015; Kindle edn), ch. 5, section 6.

Nagle, T. T., Hogan, J. E., and Zale, J., The Strategy and Tactics of Pricing (New Jersey: Prentice Hall, 2011), 225

См. Mohammed, The 1 % Windfall, ch. 1.

Там же.

Nagle, T. T., Hogan, J. E., and Zale, J., The Strategy and Tactics of Pricing (New Jersey: Prentice Hall, 2011), 132.

https://www.nytimes.com/2015/10/25/fashion/a-365-foam-roller-it-exists.html

Nagle, Hogan and Zale, The Strategy and Tactics of Pricing, 134.

http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/pricing-new-products#0

См. примечание 10.

https://www.bloomberg.com/news/articles/2009-06-01/gm-files-for-bankruptcybusinessweek-business-news-stock-market-and-financial-advice

https://www.vitsoe.com/us/news/black-friday-16

Simon Confessions of the Pricing Man, ch. 4: ‘Premium Pricing’.

https://www.soul-cycle.com/our-story

Mohammed, The 1 % Windfall, ch. 3.

Lovell, N., The Curve: How Smart Companies Find High Value Customers (London: Portfolio/Penguin Section, 2013; Kindle edn), preface.

https://articles.uie.com/three_hund_million_button/

Эта тема всплыла еще в одном разговоре с моей подругой Дражей Янски.

Galinsky, A., and Schweitzer, M., Friend & Foe: When to Cooperate, When to Compete, and How to Succeed at Both (London: Random House Business, 2015; Kindle edn), preface.

Porter, M. E., Competitive Strategy: Techniques for Analysing Industries and Competitors (New York: The Free Press, 1998; Kindle edn).

http://www.newyorker.com/business/currency/why-are-there-so-many-shuttered-storefronts-in-the-west-village

Чтобы узнать больше о власти поставщиков и покупателей и соответствующих стратегиях, см. Porter, Competitive Strategy, chapters 1 and 6. Также см. Magretta, J., Understanding Michael Porter: The Essential Guide to Competition and Strategy (Boston: Harvard Business Review Press, 2012; Kindle edn).

http://www.inc.com/magazine/201606/jason-fried/saying-no-to-large-enterprise-customers.html

Christensen, C. M., Allworth, J., and Dillon, K., How Will You Measure Your Life (New York: HarperCollins, 2012; Kindle edn), ch. 7.

https://www.hodinkee.com/articles/ftc-takes-major-action-against-shinola-demands-where-american-is-made-slogan-to-be-dropped-immediately

https://www.colorado.gov/mariuana

http://www.latimes.com/business/la-fi-drone-rules-20160829-snap-story.html

http://www.reuters.com/article/us-eu-microsoft-IDUSBRE92500520130306

http://www.reuters.com/article/us-intel-court-eu-IDUSKBN0EN0M120140612

https://www.law.cornell.edu/uscode/text/15/1052

https://www.washingtonpost.com/local/judge-upholds-cancellation-of-redskins-trademarks-in-a-legal-and-symbolic-setback-for-team/2015/07/08/5a65424e-1e6e-11e5-aeb9-a411a84c9d55_story.html?utm_term=.7a2ef382a7d5

https://www.theguardian.com/environment/2016/jul/30/england-plastic-bag-usage-drops-85-per-cent-since-5p-charged-introduced

http://www.pbs.gov.au/info/about-the-pbs#What_medicines_does_the_government_subsidise

https://www.ofcom.org.uk/about-ofcom/latest/features-and-news/vodafone-fined-4.6-million?utm_source=Twitter&utm_medium=Twitter&utm_content=Vodafone

http://www.nppaindia.nic.in/wh-new-2016/wh-new-29-2016.html

http://abcnews.go.com/2020/Stossel/story?id=1954352&page=1

https://www.theguardian.com/business/2016/aug/30/apple-pay-back-taxes-eu-ruling-ireland-state-aid

https://www.treasury.gov/initiatives/financial-stability/TARP-Programs/Pages/default.aspx

https://www.sec.gov/about/laws.shtml

https://www.ft.com/content/5600f746-7f40-11e6-bc52-0c7211ef3198

http://www.nytimes.com/2011/01/22/world/africa/22sidi.html?rref=collection%2Ftimestopic%2FBouazizi%2C%20Mohamed&action=click&contentCollection=timestopics&region=stream&module=stream_unit&version=latest&contentPlacement=8&pgtype=collection

http://world.time.com/2013/08/21/mubarak-and-the-arab-springs-other-villains-where-are-they-now

Sun, L., The Fairness Instinct: The Robin Hood Mentality and Our Biological Nature (New York: Prometheus Books, 2013; Kindle edn), and Ridley, M., The Origins of Virtue (London: Penguin, 1996; Kindle edn)

Galinsky and Schweitzer, Friend & Foe, ch. 2.

Keltner, D., The Power Paradox: How We Gain and Lose Influence (New York: Penguin Press, 2016; Kindle edn), ch. 4.

McNish, J., and Silcoff, S., Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry (New York: Flatiron Books, 2015), 166–175.

Там же.

https://www.bloomberg.com/news/articles/2015-09-23/how-marketing-turned-the-epipen-into-a-billion-dollar-business

https://www.acep.org/content.aspx?id=104625

https://obamawhitehouse.archives.gov/blog/2013/11/13/president-obama-signs-new-epipen-law-protect-children-asthma-and-severe-allergies-an

См. примечание 32.

http://abc.go.com/shows/the-view/video/pl5554876/VDKA0_0pse6qzt

http://www.in-pharmatechnologist.com/Processing/Sanofi-abandoning-Auvi-Q-after-dosage-problems-led-to-total-recall

https://www.bloomberg.com/news/articles/2016-03-01/mylan-s-epipen-gets-boost-as-fda-spots-holes-in-teva-application?cmpid=yhoo.headline

http://time.com/4465954/epipen-myland-cost-fix-problems

См. примечание 32.

См. примечание 32.

http://www.forbes.com/sites/emilywillingham/2016/08/21/why-did-mylan-hike-epipen-prices-400-because-they-could/#578fc668477a

http://well.blogs.nytimes.com/2016/08/25/how-parents-harnessed-the-power-of-social-media-to-challenge-epipen-prices/?_r=0

http://www.klobuchar.senate.gov/public/2016/8/klobuchar-calls-for-ftc-investigation-of-mylan-pharmaceuticals-for-possible-antitrust-violations-in-light-of-dramatic-price-increase-of-epipen-packs

http://www.grassley.senate.gov/sites/default/files/constituents/upload/2016–08–24%20CEG%20PJ%20AK%20RB%20RJ%20to%20FDA%20(Mylan%20EpiPen)_Redacted.pdf

http://www.wsj.com/articles/mylan-to-pay-465-million-in-epipen-settlement-1475874312?mg=id-wsj

http://www.cnbc.com/2016/08/25/mylan-expands-epipen-cost-cutting-programs-after-charges-of-price-gouging.html

http://www.nbcnews.com/business/consumer/mylan-execs-gave-themselves-raises-they-hiked-epipen-prices-n636591

http://fortune.com/2016/09/21/mylan-stock-low

http://www.wsj.com/articles/mylan-launches-cheaper-generic-epipen-alternative-1481896300

Keltner, D., The Power Paradox, эпилог

http://taylorswift.tumblr.com/post/122071902085/to-apple-love-taylor

См. http://www.forbes.com/sites/chuckjones/2014/10/30/this-is-why-apple-did-not-want-its-gtat-contracts-made-public/#55eb5baa35a0

http://www.bbc.com/news/entertainment-arts-33220189

http://www.businessinsider.com/cost-cutting-at-dropbox-and-silicon-valley-startups-2016-5

http://www.vanityfair.com/news/2016/05/dropbox-is-keeping-its-chrome-panda-statue-to-remind-itself-about-the-importance-of-frugality