Мэтт Уоткинсон - Сетка. Инструмент для принятия решений
- Название:Сетка. Инструмент для принятия решений
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- Издательство:Литагент Аттикус
- Год:2018
- Город:Москва
- ISBN:978-5-389-15395-0
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Мэтт Уоткинсон - Сетка. Инструмент для принятия решений краткое содержание
«Сетка, о которой я расскажу, – это инструмент для принятия более продуманных и обоснованных решений. С ее помощью можно выявлять проблемы и находить перспективные области в уже существующем бизнесе, а также обкатывать новые идеи. Я писал ее для того, чтобы жизнь каждого моего читателя стала проще и лучше. От этого выиграют все». (Мэтт Уоткинсон)
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См. примечание 2.
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Там же.
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Там же, 23.
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Там же.
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Там же, 207.
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Там же, 124.
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Там же, 48 – 49.
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См. Goldratt, E. M., and Cox, J., The Goal: A Process of Ongoing Improvement (1984; 30th anniversary edn, Great Barrington: The North River Press Publishing Corporation, 2014). Также Dettmer, H. W., Breaking the Constraints to World-Class Performance (Milwaukee: ASQ Quality Press, 1998). Также Techt, U., Goldratt and the Theory of Constraints: The Quantum Leap in Management (Stuttgart: Ibidem Press, 2015), ch. 6, and Bragg, Cost Management, ch. 7.
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Эту идею мне подбросила Катрина Фанк.
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См. примечание 5.
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http://www.businessinsider.com/most-expensive-apple-watch-2015-3
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https://www.marinelayer.com
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https://www.headspace.com
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Там же, 32 – 34.
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Там же, 35.
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Там же.
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Там же, 110.
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Там же, 23.
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Там же, 41 – 45.
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Там же, 13.
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Humby, C., Hunt, T., and Phillips, T., Scoring Points: How Tesco Continues to Win Customer Loyalty (London: Kogan Page, 2008), 30 – 32.
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Там же, 11 – 12.
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http://www.forbes.com/sites/johnellett/2014/09/14/sephoras-winning-formula-highly-relevant-personalized-data/#21de7aa42459
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Humby, Hunt and Phillips, Scoring Points, 19 – 24.
287
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288
Там же.
289
http://adage.com/article/datadriven-marketing/starbucks-data-pours/240502
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Kordupleski, R., Mastering Customer Value Management (Cincinnati: Pinnaflex, 2003), xv
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Там же, xvi.
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Там же, xviii.
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Farris, P. W., Bendle, N. T., Pfeifer, P. E., and Reibstein, D. J., Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Harlow: Pearson Education, 2009), 132 – 137.
294
Там же, 134.
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Там же, 142 – 150.
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Там же, 151 – 153.
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Reichheld, F., and Markey, R., The Ultimate Question 2.0 (Boston: Harvard Business School Publishing, 2011), 4 – 6.
298
Там же, 62.
299
Freed, L., Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results (Hoboken: John Wiley & Sons, 2013; Kindle edn), ch. 3.
300
Там же.
301
Там же, гл. 4.
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Там же.
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Там же, гл. 6.
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https://www.bloomberg.com/news/articles/2015-03-26/meerkat-gets-14-million-as-livestreaming-becomes-tech-fad-again
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Данные из https://www.appannie.com
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http://www.recode.net/2016/3/4/11586696/meerkat-is-ditching-the-livestream-and-chasing-a-video-social-network
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310
Sherman, A. J., Harvesting Intangible Assets (New York: Amacom, 2012; Kindle edn), ch. 5.
311
См. примечание 6.
312
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313
http://www.telegraph.co.uk/news/uknews/1368860/Dyson-cleans-up-in-patent-battle-with-rival-Hoover.html
314
См. примечание 7.
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http://www.nytimes.com/2007/09/13/sports/13iht-prix.5.7500107.html
316
http://theweek.com/articles/457529/blurred-lines-5-other-popular-songs-sued-copyright-infringement
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Johnson, Guide to Intellectual Property, ch. 3.
320
См. примечание 7.
321
https://www.hodinkee.com/articles/can-you-guess-how-many-fake-watches-were-seized-last-year
322
Johnson, Guide to Intellectual Property, ch. 8.
323
Там же.
324
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325
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Knee, J. A., Greenwald, B. C., and Seave, A., The Curse of the Mogul (New York: Profile, 2009; Kindle edn), ch. 2.
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См. примечание 28.
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http://www.saudiaramco.com/en/home/about.html
339
https://www.theguardian.com/business/2016/jun/16/zara-profits-uk-sales-profits
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Keichel III, W., Lords of Strategy: The Secret Intellectual History of the New Corporate World (Boston: Harvard Business School Press, 2010; Kindle edn), ch. 13.
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