Мауро Гильен - 2030. Как современные тренды влияют друг на друга и на наше будущее

О миллениалах и сбережениях см. Josh Zumbrun, "Younger Generation Faces a Savings Deficit," The Wall Street Journal , November 9, 2014; Bank of America, 2018 Better Money Habits Millennial Report, https://bettermoneyhabits.bankofamerica.com/content/dam/bmh/pdf/ar6vnln9-boa-bmh-millennial-report-winter-2018-final2.pdf.

О поколении Z см. Varkey Foundation, "Generation Z," January 2017, https://www.varkeyfoundation.org/what-we-do/policy-research/generation-z-global-citizenship-survey.

О пожилых людях в Китае см. Chong Koh Ping, "China's Elderly: Old and Left Behind," The Straits Times , October 28, 2017; Jieyu Liu, «Ageing, Migration, and Familial Support in Rural China,» Geoforum 51 (January 2014): 305–312.

Об общежитиях в домах престарелых см. Tiffany R. Jansen, "The Nursing Home That's Also a Dorm," Citylab, October 2, 2015, https://www.citylab.com/equity/2015/10/the-nursing-home-thats-also-a-dorm/408424.

Цитата Левина взята из Bridey Heing, Critical Perspectives on Millennials (New York: Enslow, 2018), 23.

Проект Wired-Pfizer по старению представлен в "The Future of Getting Old: Rethinking Old Age," Wired , April 2018, https://www.wired.com/brandlab/2018/04/the-future-of-getting-old.

Доступ на сайты осуществлялся вплоть до 29 августа 2019 г.

Точка зрения Маргарет Халси на средний класс взята из ее книги The Folks at Home (New York: Simon & Schuster, 1952).

История Tata Nano изложена в "Ratan Tata Hands Over First Three Nano Cars to Customers," The Economic Times , July 17, 2009; Saurabh Sharma, «How a Scooter on a Rainy Day Turned into Ratan Tata's Dream Project Nano,» Business Today , April 14, 2017; Kamalika Ghosh, «It's Time to Say Ta-Ta to the World's Cheapest Car,» Quartz , July 13, 2018.

Об успехе грилей Weber-Stephen в Индии см. Dave Sutton, "8 Common Mistakes When Expanding into Emerging Markets," TopRight, April 20, 2017, https://www.toprightpartners.com/insights/8-common-mistakes-expanding-emerging-markets; Natasha Geiling, «The Evolution of American Barbecue,» Smithsonian.com, July 18, 2013; Shrabonti Bagchi and Anshul Dhamija, «Licence to Grill: India Takes to the Barbecue,» The Times of India , November 18, 2011.

Данные по покупательной способности среднего класса в разных районах мира взяты из Homi Kharas, "The Unprecedented Expansion of the Global Middle Class," Brookings Institution, February 2017, https://www.brookings.edu/wp-content/uploads/2017/02/global_20170228_global-middle-class.pdf. Сравнение продаж в День холостяка, «черную пятницу» и киберпонедельник представлено в Niall McCarthy, «Singles' Day Sets Another Sales Record,» Statista, November 12, 2018, https://www.statista.com/chart/16063/gmv-for-alibaba-on-singles-day.

Цитата Чарльза Диккенса взята из октябрьского письма 1855 г., адресованного Уильяму Макриди, http://www.victorianweb.org/authors/dickens/ld/bezrucka1.html.

Цитата Джорджа Оруэлла взята из заключительных абзацев The Road to Wigan Pier, http://gutenberg.net.au/ebooks02/0200391.txt. Цитата Клайва Белла взята в Clive Crook, «The Middle Class,» Bloomberg , March 2, 2017, https://www.bloomberg.com/quicktake/middle-class. Цитата Джоан Роулинг взята на https://www.stylist.co.uk/people/life-according-to-jk-rowling-harry-potter-books/18793.

По экономическому статусу Гомера Симпсона см. "Homer Simpson: An Economic Analysis," posted by Vox on YouTube on September 16, 2018, https://youtu.be/9D420SOmL6U.

Цитата Маргарет Халси взята из The Folks at Home (New York: Simon & Schuster, 1952), а цитата Гертруды Стайн – из Three Lives (New York: Pocket Books, 2003), 250.

Идея конформизма была рассмотрена в Damon J. Phillips and Ezra W. Zukerman, "Middle‐Status Conformity: Theoretical Restatement and Empirical Demonstration in Two Markets," American Journal of Sociology 107, no. 2 (September 2001).

Исследование по нарушениям законодательства представлено в P. Piff et al., "Higher Social Class Predicts Increased Unethical Behavior," Proceedings of the National Academy of Sciences of the USA of America , 109, no. 11 (2012): 4086–4091.

История Чжоу Юаньянь опубликована в David Pilling, "Asia: The Rise of the Middle Class," Financial Times , January 4, 2011, история Джона Мондея – в Norimitsu Onishi, «Nigeria Goes to the Mall,» The New York Times , January 5, 2016.

Исследование Deloitte представлено в "Africa: A 21st Century View," https://www2.deloitte.com/content/dam/Deloitte/ng/Documents/consumer-business/the-deloitte-consumer-review-Africa-a-21st-century-view.pdf, рейтинги Brand Africa – на http://www.brandAfrica.net/Rankings.aspx.

Данные по патентам можно найти в World Intellectual Property Organization, "World Intellectual Property Indicators 2017," 12, http://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2017.pdf.

История Hooker Furniture Corporation представлена в Jason Margolis, "North Carolina's Fight to Keep Its Foothold on Furniture," The World , May 2, 2018, https://www.pri.org/stories/2018-05-02/north-carolina-s-fight-keep-its-foothold-furniture. Прочие данные взяты из Hooker Furniture, «Creating Opportunities: 2018 Annual Report,» http://investors.hookerfurniture.com/static-files/3551b785-4637-4d55-a5b7-8221c1b15164.

Исследование Центра Пью представлено в "The American Middle Class Is Losing Ground," http://www.pewsocialtrends.org/2015/12/09/the-american-middle-class-is-losing-ground.

Данные по продажам на Spotify представлены в заявке компании на IPO, https://www.sec.gov/Archives/edgar/data/1639920/000119312518063434/d494294df1.htm. Данные по Netflix взяты из Louis Brennan, «How Netflix Expanded to 190 Countries in 7 Years,» Harvard Business Review , October 12, 2018; Manish Singh, «Netflix Will Roll Out a Lower-Priced Subscription Plan in India,» TechCrunch, July 17, 2019, https://techcrunch.com/2019/07/17/netflix-lower-price-India-plan; P. R. Sanjai, Lucas Shaw, and Sheryl Tian Tong Lee, «Netflix's Next Big Market Is Already Crowded with Cheaper Rivals,» The Economic Times , July 20, 2019, https://economictimes.Indiatimes.com/industry/media/entertainment/media/netflixs-next-big-market-is-already-crowded-with-cheaper-rivals/articleshow/70287704.cms.

Примеры резкого изменения политики американских компаний в разных странах мира взяты из "10 Successful American Businesses That Have Failed Overseas," International Business Degree Guide, September 12, 2013, https://www.internationalbusinessguide.org/10-successful-american-businesses-that-have-failed-overseas.

Истории и цитаты, свидетельствующие о капризах молодых китайских потребителей, взяты из Yiling Pan, "Why Chinese Millennials Are Willing to Max Out Their Cards for Luxury Goods," originally published on January 2, 2019, in Jing Daily , версия на английском языке представлена на https://www.scmp.com/magazines/style/people-events/article/2178689/can-Chinas-debt-ridden-millennial-and-gen-z-shoppers; а также из Stella Yifan Xie, Shan Li, and Julie Wernau, «Young Chinese Spend Like Americans – and Take on Worrisome Debt,» The Wall Street Journal , August 29, 2019.

Проблемы переработки отходов в КНР и США освещаются в Cassandra Profita, "Recycling Chaos in U.S. as China Bans 'Foreign Waste,'" Morning Edition , NPR, December 9, 2017, https://www.npr.org/2017/12/09/568797388/recycling-chaos-in-u-s-as-China-bans-foreign-waste; Sara Kiley Watson, «China Has Refused to Recycle the West's Plastics. What Now?» NPR, June 28, 2018, https://www.npr.org/sections/goatsandsoda/2018/06/28/623972937/China-has-refused-to-recycle-the-wests-plastics-what-now; Amy L. Brooks, Shunli Wang, and Jenna R. Jambeck, «The Chinese Import Ban and Its Impact on Global Plastic Waste Trade,» ScienceAdvances 4, no. 6 (2018), http://advances.sciencemag.org/content/4/6/eaat0131.

Посты из Reddit представлены на https://www.reddit.com/r/jobs/comments/6e6p3n/is_it_really_that_hard_to_find_a_job_as_a.Исследование ОЭСР – Under Pressure: The Squeezed Middle Class (Paris: OECD Publishing, 2019). Цитаты взяты со с. 26, 57 и 69.

Произведение Патрика Коулмана – "America's Middle-Class Parents Are Working Harder for Less," Fatherly, May 15, 2019, https://www.fatherly.com/love-money/american-middle-class-parents-cant-afford-kids.

Проект по возрождению Буффало представлен в David Russell Schilling, "Buffalo: The Best Designed & Planned City in the USA," Industry Tap, January 25, 2015, http://www.industrytap.com/buffalo-best-designed-planned-city-united-states/26019; Courtney Kenefick, «Buffalo, New York, Is Staging a Comeback,» Surface , June 26, 2017, https://www.surfacemag.com/articles/architecture-buffalo-newyork-urban-renewal; David A. Stebbins, «Buffalo's Comeback,» Urbanland (blog), Urban Land Institute, October 17, 2014, https://urbanland.uli.org/development-business/buffalos-comeback; и Jesse McKinley, «Cuomo's 'Buffalo Billion': Is New York Getting Its Money's Worth?» New York Times , July 2, 2018. Исследование Брукингского института – Alan Berube and Cecile Murray, «Renewing America's Economic Promise Through Older Industrial Cities,» April 2018, оно доступно на https://www.brookings.edu/wp-content/uploads/2018/04/2018-04_brookings-metro_older-industrial-cities_full-report-berubemurray-final-version_af4-18.pdf#page=16.

Статья Дэниела Раффа – "Wage Determination Theory and the Five-Dollar Day at Ford," Journal of Economic History 48, no. 2 (June 1988): 387–399. John Dos Passos, The Big Money (New York: New American Library, 1979) был впервые опубликован в 1936 г.; цитата взята со с. 73. Материал о The Henry Ford представлен на https://www.thehenryford.org/explore/blog/fords-five-dollar-day. По ставке $15 в Amazon см. Louise Matsakis, «Why Amazon Really Raised Its Minimum Wage to $15,» Wired , October 2, 2018. Статья Натана Хеллера – «Who Really Stands to Win from Universal Basic Income?», The New Yorker , July 9–16, 2018.

Результаты пилотного проекта администрации Джонсона по отрицательному подоходному налогу подытожены в Jodie T. Allen in "Negative Income Tax," Encyclopedia of Economics, http://www.econlib.org/library/Enc1/NegativeIncomeTax.html.